Mr. Jake Neilson reports

SHOCK TOP AND AUNTIE ANNE'S® TAKE OVER TAILGATE SEASON WITH THE RETURN OF SHOCK TOP TWISTED PRETZEL WHEAT AND THE LIMITED-EDITION TWIST VEST

Shock Top, the shockingly refreshing craft beer brand by Tilray Brands Inc., known for its bold flavours and unfiltered wheat ales, and Auntie Anne's, the world's largest hand-rolled soft pretzel franchise, are entering year two of their "beer kneads pretzels" partnership with the launch of TWIST, the two-way insulated snack tailgater vest. Timed to the start of college football season, the limited run of approximately 100 vests is designed for tailgate season and for the fans who spend it in a parking lot.

TWIST pairs one hot-insulated pocket for Auntie Anne's pretzel nuggets with one cold-insulated pocket for Shock Top Twisted Pretzel Wheat, keeping snacks warm, beer cold and hands free from tailgate through kickoff. With roughly 100 vests produced, the release is available while supplies last.

Shock Top Twisted Pretzel Wheat is a limited-run seasonal release and a cult classic among beer and pretzel fans alike, recognized for its unmistakable pretzel aroma and smooth wheat finish. Auntie Anne's has been a mainstay in America's malls, ball games and airports since 1988, and returns this football season with game-day bundles including the multiflavour pitch pack and the made-to-share Pretzel Bucket with assorted dips.

"Tailgating comes down to a few essentials: keeping the important things at the right temperature and enjoying them with the people around you," said Jake Neilson, senior brand manager, Shock Top. "TWIST is a fun, functional way to bring that to life, and it's the perfect way to mark a second year of reminding fans that Beer Kneads Pretzels."

Buy-one-get-one offer on Twisted Pretzel Wheat

Fans who do not secure a vest can still take part in the program. Every limited-edition six-pack of Shock Top Twisted Pretzel Wheat includes an exclusive code for a buy-one-get-one Auntie Anne's pretzel, redeemable in-store or through the Auntie Anne's app. The offer runs through December, 2027, or until the limited-edition six-packs are gone. To redeem:

1. Find Shock Top Twisted Pretzel Wheat six-packs at a local retailer;
2. Check the bottom of the six-pack for a unique code;
3. Download or open the Auntie Anne's app and enter the code;
4. Redeem the buy-one-get-one offer at a participating Auntie Anne's location.

Game-day activation in Atlanta

Shock Top and Auntie Anne's will bring the partnership directly to fans with an on-site activation in the Florida-Georgia tailgate lots in Atlanta, where the brands will surprise legal-drinking-age tailgaters with TWIST vests, Auntie Anne's product and co-branded prizes.

The TWIST vest drop is expected to run from late August through mid-September, timed to kickoff weekend. A "hot meets cold" countdown teaser will lead into the release, followed by a social giveaway and a limited e-commerce drop, with full mechanics to be announced. Vests will also be seeded to media and select partners ahead of the public release.

About Shock Top

Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavour and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy, and the new fruit flavours of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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