Ms. Tammy Smitham reports

TOCA BOCA X MINISO COLLECTION DEBUTS NATIONWIDE IN THE UNITED STATES

Toca Boca, Spin Master Corp.'s Sweden-based digital games studio, and globally recognized lifestyle retailer Miniso are bringing the playful world of Toca Boca World from the screen and into fans' hands with the launch of an exclusive lifestyle collection, available Aug. 3 in 350-plus Miniso stores across the United States.

Inspired by the creativity, self-expression and storytelling that have made Toca Boca World a global favourite, the collection features more than 35-plus exclusive items subject to store availability, including plush, blind boxes, keychains, tech accessories and stationery ranging in price from $3.99 to $24.99. Arriving just in time for back to school, the collection gives Toca Boca fans new ways to express their creativity and show off who they are, wherever they play.

"Toca Boca World has built a global community of close to 60 million players, inspiring them to use their imaginations to create characters, design dream spaces and tell stories that are uniquely their own," said Maryellen Zarakas, senior vice-president, global consumer products and franchise development, at Spin Master. "Our first ever collaboration with Miniso gives tweens a way to showcase their individuality, creativity and personal style in the real world."

Beyond the physical collection, select products also feature exclusive Clue Cards that unlock digital items within the Toca Boca World app. Players can also collect five free Miniso-themed post office gifts in the app wrapped in exclusive Miniso gift wrap. Available for a limited time from Aug. 7 to Aug. 21, these special in-app rewards extend the excitement beyond the store shelves and into the world of Toca Boca.

About Spin Master Corp.

Spin Master is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: toys, entertainment and digital games. With worldwide toy distribution, Spin Master is known for award-winning brands including PAW Patrol, Melissa & Doug, Bakugan, and Rubik's Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca and Piknik, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs close to 2,500 team members globally.