Mr. Brian Feiro reports

MOLSON COORS COMPLETES ACQUISITION OF ATOMIC BRANDS, MAKER OF MONACO COCKTAILS

Molson Coors Canada Inc. parent company Molson Coors Beverage Company has completed the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, officially welcoming the brand to its U.S. Beyond Beer portfolio.

The acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment. With the transaction closed, Molson Coors is focused on supporting the plan for Monaco's next phase of growth and leveraging its national scale while maintaining continuity for customers, distributors and consumers.

"As we move forward, we're committed to protecting what's made Monaco a leader in RTD cocktails over the past 14 years," said Brian Feiro, president of U.S. sales for Molson Coors. "That means having the right people and systems in place to support the integration phase for all of our partners and Monaco's many fans out in the market."

As part of the integration, Molson Coors is retaining more than 80 members of Monaco's sales team, who will continue supporting Monaco throughout the integration, and, over time, are expected to also represent Molson Coors' broader flavour portfolio.

"Feet on the street matter," Mr. Feiro added. "Just as we've done with our non-alc business, the addition of the Monaco team reflects our commitment to investing in new capabilities to build a winning total beverage portfolio."

Launched in 2012, Monaco grew to become the No. 1 independently owned ready-to-drink singles cocktail brand in the United States, helping to ignite the canned cocktail category by combining bold flavours and quality with convenient, ready-to-drink packaging. The brand has built a loyal following through strong performance in convenience and independent retail, primarily in singles, positioning it for continued expansion.

The acquisition supports the company's long-term strategy to build a strong portfolio of scaled brands across beer and beyond beer, aligned with evolving consumer preferences and occasions.

All data points are sourced from Circana unless otherwise specified.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From itscore power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ozujsko to its above premium brands, including Madri Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel's Summer Shandy, to its value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors's history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavoured beverages like Vizzy hard seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy and Fever-Tree, among others, through licence, distribution, partnership and joint venture agreements. As a business, Molson Coors's ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors's success depends on its ability to make its products available to meet a wide range of consumer segments and occasions.

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