Mr. Steve McArthur reports

ULTRA BRANDS LTD. ANNOUNCES JACKSON TO THE BOARD

Natalie Jackson has been appointed to Ultra Brands Ltd.'s board of directors, replacing Jia Qian following his resignation from the board.

Ms. Jackson is a communications professional with deep roots in both academic achievement and hands-on industry experience. Ms. Jackson has developed a career in the retail industry where she has gained extensive experience across various roles. During this time, she has worked on a broad range of private companies across a variety of sectors. Ms. Jackson holds a bachelor of arts in communication from the Ivy league University of Pennsylvania.

The company would like to wish Mr. Qian well in his future endeavours and thanks him for his time with the company.

About Ultra Brands Ltd.

Ultra is an agrifood holdings company focused on innovative products and technologies in the food services industry, including its wholly owned Black Sheep Vegan Cheeze Company and its 100-per-cent- owned Be Good Plant-based Foods line of plant-based chicken, pork and beef products, as well as is currently investing in the research and development of keto-friendly plant-based candy products.

We seek Safe Harbor.