The Globe and Mail reports in its Friday edition that when the Canadian Grand Prix gets under way this afternoon, a Formula One car set to tear up the circuit at 300-plus kilometres an hour will bear the name of a hometown corporate giant. The Globe's Jason Kirby writes that Atkinsrealis Group has signed a partnership with the BWT Alpine Formula One team, a unique deal in a motorsport that is enjoying a surge in popularity. The two sides will share "technology, expertise and facilities" with one goal being "the development of an engineering academy," according to a joint statement. "We have partnerships in industry and technology but this is a bit different for us because it's a sport, however it's a sport with engineering at its core," Atkinsrealis chief executive officer Ian Edwards told The Globe. There are several parts to the deal that go well beyond a traditional sponsorship arrangement, said Mr. Edwards, who declined to share its terms. That includes the "pure innovation and engineering" the two organizations bring to the table, he said. Atkinsrealis employs roughly 40,000 people around the world who are mostly engineers, while the Alpine F1 team has around 1,000 mostly technical and engineering staff.