Ms. Alexandra Schilt reports

ELSE NUTRITION COMPLETES ROLLOUT OF NOVEL READY-TO-DRINK KIDS SHAKES IN 276 STORES OF MAJOR MIDWEST RETAILER

Else Nutrition Holdings Inc. has rolled out its new ready-to-drink kids shakes at a major Midwest retailer, making products available in the retailer's 276 locations. Else Nutrition's complete product line hit the shelves the first week of June, 2024.

Key highlights of the rollout include:

• 276 stores: Broad distribution across a key region known for grocery innovation;
• Strong shelf positioning: Prime placement in the store, ensuring high visibility;
• Central shelf positioning: Strategically located for easy access by busy parents;
• Proper SRP (suggested retail price): Competitively priced to offer great value to consumers.

This retailer giant is renowned for its high-quality offerings and exceptional customer service with a major presence in Michigan, as well as additional locations across Illinois, Indiana, Kentucky, Ohio and Wisconsin. The retailer is a leading force in large-format grocery retail, including both supermarkets and hypermarkets, cementing Else Nutrition's presence in a key region with a partner known for its commitment to freshness, value, and a clean store format. The successful launch at this retailer represents an important step in Else Nutrition's strategy to expand its footprint in the United States retail market, making nutritious, plant-based options more accessible to families nationwide.

The retailer now carries the following Else Nutrition products:

• Else Toddler organic plant-based complete nutrition drink: Certified organic plant-based nutrition tailored for toddlers;
• Else Toddler omega complete and balanced nutrition drink: Providing essential omega fatty acids for developing minds;
• Else ready-to-drink kids shakes -- chocolate: A delicious and nutritious chocolate-flavoured shake made from real whole foods;
• Else ready-to-drink kids shakes -- vanilla: A creamy and wholesome vanilla-flavoured shake perfect for growing kids.

"Partnering with this significant retailer to bring our new ready-to-drink kids shakes to families across the Midwest is a significant milestone for Else Nutrition," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "Their dedication to offering fresh, high-quality products aligns perfectly with our mission to provide clean, sustainable, plant-based nutrition for children. We're confident that parents will appreciate the convenience and nutritional benefits of our shakes."

Else Nutrition's ready-to-drink kids shakes are designed to meet the nutritional needs of growing children with clean, minimally processed ingredients free from dairy, soy, gluten and GMOs (genetically modified organisms). These products deliver essential vitamins and minerals, making them an excellent choice for children with dietary sensitivities or those seeking plant-based alternatives.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and whole plant-based food and nutrition products for infants, toddlers, children and adults.

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