Ms. Hamutal Yitzhak reports

ELSE NUTRITION EXPANDS PARTNERSHIP WITH ONE OF THE WORLD'S LARGEST RETAILERS WITH LAUNCH ON RETAILER'S E-STORE IN CANADA

Else Nutrition Holdings Inc. has expanded its partnership with one of the world's largest retailers with the launch of its entire product line on the superstore's Canadian on-line store in August, 2024.

After experiencing strong and consistent growth in the United States, Else Nutrition is proud to bring its nutritious offerings to the Canadian market, aligning with the retailer's omnichannel strategy in Canada. Canadian consumers will be able to easily purchase Else Nutrition's full range of products, including toddler nutrition, kids shakes, ready-to-drink (RTD) nutrition shakes and cereals, directly through the retailer's robust on-line platform in August.

Key highlights of Else Nutrition's launch on the retailer's e-store:

• All SKUs (stock-keeping units) available: The entire line of Else Nutrition products, including toddler nutrition, kids shakes, ready-to-drink shakes and baby cereals, will be available for purchase in August.
• Canada partnership: With 403 stores nationwide, the retailer's Canadian division serves 1.5 million customers each day and hosts more than 1.5 million daily visits to the Canadian e-store, offering an unparalleled reach to Canadian families seeking healthier nutritional options.
• A trusted brand: The retailer is not only one of Canada's largest employers but also ranks as one of the country's top 10 most influential brands. The partnership underscores Else Nutrition's commitment to becoming a staple in Canadian households.

"Expanding our Canadian presence through this retail leader is an important milestone for Else Nutrition as it allows us to connect with a new audience of health-conscious Canadian families seeking clean, plant-based nutrition for their children," said Hamutal Yitzhak, chief executive officer of Else Nutrition. "Our mission to provide healthy, sustainable alternatives for children seamlessly aligns with the retailer's values, and we are thrilled to partner with such an influential retailer."

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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