Ms. Hamutal Yitzhak reports

ELSE NUTRITION ANNOUNCES LAUNCH OF PLANT-POWERED, READY-TO-DRINK KIDS SHAKES AT A SOUTHERN CALIFORNIA'S PREMIER UPSCALE GROCERY CHAIN

Else Nutrition Holdings Inc. has launched its plant-powered, ready-to-drink kids shakes, available in chocolate and vanilla flavours, at a Southern California's leading upscale grocery store chain. Beginning in September, Else Nutrition's nutritious kids shake will be available in 19 locations across the region, accompanied by promotional offers.

"We are delighted to collaborate with this esteemed grocery chain to increase the accessibility of our delicious kids ready-to-drink products for families in Southern California," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "This partnership is a natural fit for Else Nutrition, as we both prioritize offering high-quality, healthy and flavourful food options to our customers."

The grocery chain, with 19 stores strategically located from Santa Barbara to Los Angeles to Palm Springs, has earned a distinguished reputation for delivering the best-tasting food and the freshest ingredients. Known for its unique blend of quality, value and an exceptional shopping experience, the chain has become a leader in the grocery industry, renowned for its freshness, homemade quality and the inviting atmosphere that welcomes every shopper.

Else Nutrition's new kids shakes are perfectly aligned with the core values of the California grocery chain, particularly its dedication to culinary innovation and providing customers with the finest food choices. Crafted from the cleanest, whole-food ingredients, Else Nutrition's products are plant based, dairy free, soy free and free from added sugars, offering a balanced nutritional profile that parents can trust.

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and whole plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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