Mrs. Hamutal Yitzhak reports
ELSE NUTRITION LAUNCHES 12-WEEK PILOT IN CANADA WITH MULTINATIONAL WHOLESALE RETAILER
Else Nutrition Holdings Inc. has made an expansion of its retail footprint with the launch of a 12-week product pilot program with a notable, multinational wholesale retailer, which began this month.
Else's pilot program brings its innovative, plant-powered ready-to-drink (RTD) kids nutrition shakes to select locations across Canada. This initial pilot, which spans 11 strategically selected warehouse locations, aims to validate demand, paving the way for a potential national rollout in 2025. To engage the wholesale retailer's members and introduce Else Nutrition's products, the program includes high-visibility end-cap displays and product sampling demos across all pilot locations.
"We're thrilled to partner with this well-known wholesale retailer to provide families with easy access to clean, nutritious and delicious options for their children," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "This 12-week pilot is a unique opportunity positioning us for potential expansion across Canada, as well as entry into the United States. We're looking forward to building on this momentum as we continue our strategic expansion and provide better alternatives to families globally."
About Else Nutrition Holdings Inc.
Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and whole plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support and achieved rapid sales growth.
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