Ms. Hamutal Yitzhak reports

ELSE NUTRITION EXPANDS INTO ADULT NUTRITION MARKET WITH LAUNCH OF ITS INNOVATIVE PLANT-BASED READY-TO-DRINK SHAKES

Else Nutrition Holdings Inc. has entered the adult food market with the launch of its revolutionary ready-to-drink (RTD) nutritional shakes for adults in the U.S. and Canada.

As the first and only whole-food, plant-powered, complete nutrition drink for adults, Else Nutrition's RTD shakes are poised to redefine the adult nutritional beverage market. Notably, the U.S. dairy alternatives market is forecasted to grow from $5.84-billion in 2022 to $14.28-billion by 2030, reflecting a significant consumer shift toward plant-based products. Furthermore, 44 per cent of flexitarians cite health benefits as a key driver in choosing plant-based options. Else Nutrition's RTD shakes meet this growing demand, offering a superior product that aligns with vegan, vegetarian and flexitarian dietary preferences.

As more consumers embrace plant-based diets and seek sustainable, clean-label products, Else Nutrition's adult RTD shakes offer a timely and innovative solution. Made from real, whole-food ingredients such as almond butter, sunflower protein flour and buckwheat flour, these dairy-free, minimally processed shakes provide a nutritious, easy-to-digest alternative to traditional dairy-based nutritional supplements.

A complete nutritional solution

Each serving of Else Nutrition's RTD shake provides:

• 280 calories and 14 grams of high-quality plant protein;
• Natural fibre, healthy carbohydrates and unsaturated fats;
• 26 essential vitamins and minerals tailored to adult health needs;
• 50 per cent less sugar than leading competitors with no artificial sweeteners;
• Lactose-free, cholesterol-free, low in saturated fat and Clean Label Project certified.

Else Nutrition's RTD vanilla shakes are now available in Canada in eight-fluid-ounce (236-millilitre) tetra packs, offered in six-packs and 24-packs. They can be purchased on Amazon.ca and at select retail locations. Additional flavours are planned for future release. In the U.S., the product line is set to launch in Q2 2025.

"We are proud to introduce a convenient, clean and delicious option for adults looking to meet their daily nutritional needs," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren't just better for you and easier to digest -- they're better for the planet."

About Else Nutrition Holdings Inc.

Else Nutrition Holdings is a food and nutrition company in the international expansion stage focused on developing innovative, clean and whole plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

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