Ms. Hamutal Yitzhak reports
ELSE NUTRITION EXPANDS NATIONWIDE WITH KIDS READY-TO-DRINK SHAKES IN 1,000 LEADING U.S. RETAILER STORES
Else Nutrition Holdings Inc. has expanded its footprint in the United States retail market with the launch of its ready-to-drink (RTD) products in a leading grocery retail chain. Starting May, 2025, Else's clean-label kids RTD products are available in 1,000 stores nationwide.
Launched in 2024, Else's ready-to-drink kids shakes quickly gained traction among parents seeking nutritious, dairy-free and soy-free options for their children.
"We are thrilled to see our RTD line gain a prominent spot on the shelves of this retail giant," said Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition. "This milestone demonstrates the strength of the kids RTD category and the increasing consumer demand for clean-label, plant-based options. Kids don't need another ultraprocessed drink, and our minimally processed ingredients-based shakes are the only whole-food-based option that both parents and kids love."
About Else Nutrition Holdings Inc.
Else Nutrition is a food and nutrition company in the international expansion stage focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based complete nutrition for toddlers, made of whole foods, almonds, buckwheat and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
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