Mr. Sean Cohan reports

ENDLESSLY ENTERTAINING. BELL MEDIA EXPANDS CRAVE TO OFFER MORE LEADING CONTENT IN ONE POWERFUL SERVICE

The flagship streaming service, Crave, of BCE Inc.'s Bell Media, Canada's leading media and entertainment company, has evolved. Slated to launch by the end of 2025, the newly enhanced Crave platform is set to offer unprecedented access to Bell Media's vast library of English- and French-language content. All accessible within a single subscription, Crave's content portfolio will grow by more than 30 per cent.

At launch, a subscription to the enhanced Crave service gives Canadian viewers wide-ranging choice and convenience, providing direct-to-consumer access to HBO and Max originals, Crave originals, CTV, Noovo, news, select sporting events, a deeper collection of programming for kids, and content from Bell Media's suite of entertainment specialty channels, including USA Network and Canal D. The expanded platform will also offer the option to register through a free account, providing ad-supported access to content from CTV, CTV 2 and Noovo, including CTV movies and CTV throwback.

"Bell Media continues to charge forward with investment in Crave, dramatically broadening content available across entertainment, news and sports," said Sean Cohan, president of Bell Media. "Our focus is unwavering: to deliver the best storytelling, enhanced discoverability and an enjoyable user experience to our over four million subscribers."

"Crave's evolution reflects our commitment to putting customers first," added Kevin Cluett, senior vice-president, distribution, out-of-home, direct-to-consumer and product platforms, Bell Media. "By integrating enhanced user features and with the most sought-after content, we're making it easier than ever for audiences to discover and enjoy their favourite entertainment."

The enhanced Crave platform is set to feature numerous improvements to the user experience and interface, including improved personalization and recommendation features, multilanguage capabilities, advertising experience, and enhanced connected TV design, while providing subscribers with access to:

• CTV, CTV 2 and Noovo: including national and local newscasts from CTV News and Noovo Info, plus select sporting events;
• Expanded entertainment choices: content from Bell Media's vast entertainment specialty portfolio, including USA Network, Oxygen True Crime and Canal Vie;
• Extensive free catalogue: a vast catalogue of movies and shows, including CTV movies and CTV throwback, previously only available on the websites of CTV and Noovo;
• The best content: Crave's premium slate of programming in both English and French, including HBO and Max Originals, the DC Universe, the Wizarding World of Harry Potter, blockbuster movies, and an ever growing slate of Crave originals such as Canada's Drag Race, Empathie, Letterkenny, Od Tentations au Soleil, Shoresy, So Long Marianne, Vie$ de Reve and Billionaire Murders;
• A wide selection of kids content: a deep catalogue of popular kids programming, including a wide selection from Nickelodeon;
• Content through TV provider: customers who subscribe to CTV and Noovo through a television provider can access the enhanced platform by authenticating their accounts; they will continue to enjoy their existing subscribed content, as well as have access to free content from CTV, CTV 2 and Noovo, including CTV movies and CTV throwback.

Additional details, including packages, supporting platforms, pricing and launch date, will be announced in the coming months.

About Bell Media

Bell Media is Canada's leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising and digital media. This includes Canada's most watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include Starz; a powerful suite of specialty channels; the most trusted news brand CTV News; Canada's cross-platform sports leaders TSN and RDS; leading out-of-home advertising network Astral; Quebec's fast-growing conventional French-language network, Noovo; the country's leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montreal's Grande Studios and Dome Productions, one of North America's leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.

Bell Media also offers best-in-class technology, marketing and analytic support through Bell marketing platform, an omnichannel self-serve platform which includes Bell audience manager, strategic audience management and Bell attribution insights, in addition to advanced advertising solutions, including live connected TV and ads on Crave. Bell Media is part of BCE, Canada's largest communications company (1).

(1) Based on total revenue and total combined customer connections.