Ms. Krishna Somers reports

BELL FIRST CARRIER IN CANADA TO DETECT AND PROTECT AGAINST SPOOFED CALLS WITH AI

BCE Inc.'s Bell is moving forward with the next evolution of its artificial-intelligence-powered Suspicious Call Detection, becoming the first carrier in Canada to identify and flag spoofed calls -- one of the most deceptive tactics used by fraudsters. Powered by a new AI detection model, the newly deployed enhancement identifies suspicious spoofing activity that extends beyond traditional spam and fraud detection, adding another layer of protection for customers.

Spoofed calls manipulate caller ID information to impersonate trusted organizations, local businesses or personal contacts. While Bell's Suspicious Call Detection already helps protect customers from spam and fraudulent calls, this new AI-powered model takes detection a step further by identifying suspicious spoofing activity in real time.

Since launching Suspicious Call Detection in 2025, Bell has analyzed more than 4.4 billion calls and blocked or labelled over 540 million suspicious or fraudulent calls. The addition of AI-powered spoofing detection capability will expand that protection further to help stop millions more deceptive calls before they reach customers.

The enhanced capability is rolling out automatically to customers using any iOS and Android phones across Bell, Virgin Plus, Lucky Mobile, PC Mobile, No Name and Maxi mobile services with no action or opt-in required.

This enhancement reinforces Bell's continuing commitment to investing in network security, innovation and protecting Canadian consumers.

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"Phone scams are getting more sophisticated, and so is our network. Suspicious Call Detection has already helped protect customers from hundreds of millions of spam calls. Now with a new AI model to catch and flag spoofed calls in real time, we're adding another powerful layer of protection. It's a significant advancement that helps Canadians stay safer and answer calls with greater confidence," said Steve Karan, vice-president, wireless products and logistics, Bell.

About BCE Inc.

Bell is Canada's largest communications company, leading the way in advanced fibre and wireless networks, enterprise services, and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, the company is keeping customers connected, informed and entertained while enabling businesses to compete on the world stage.