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Canadian Imperial Bank of Commerce (CIBC)
Symbol CM
Shares Issued 942,396,448
Close 2025-03-26 C$ 82.99
Market Cap C$ 78,209,481,220
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CIBC finds patriotism igniting Canadian ambition

2025-03-26 08:01 ET - News Release

Mr. Stephen Forbes reports

FROM COMMON GROUND TO MAKING PROGRESS WITH PURPOSE, THE INAUGURAL CIBC AMBITIONS INDEX EXPLORES THE HEART OF CANADIAN AMBITIONS

Canadian Imperial Bank of Commerce has launched its first annual CIBC Ambitions Index, an in-depth report exploring Canadians' current goals and ambitions -- big or small -- across all areas of life.

"At CIBC, we believe that understanding the ambitions of Canadians is essential to fulfilling our purpose of helping make ambitions real," said Stephen Forbes, executive vice-president, purpose, brand and corporate affairs, CIBC. "The CIBC Ambitions Index not only sheds light on the goals that matter most to Canadians across ages and geographies, but also reinforces our commitment to supporting them on their journeys towards achieving those ambitions."

Annually, the CIBC Ambitions Index will track the goals and ambitions of Canadians, the progress they have made, and what is holding them back. The index builds a clear view of what matters most to Canadians and where their efforts are focused at different stages in life. While money and finances play a role in achieving ambition, this report explores all aspects of Canadians' ambitions, including health and wellness, personal relationships, travel and leisure, pursuing a passion, education and learning, career development, social impact, and environmental sustainability.

In recent years, Canadians have been navigating through continuing economic and geopolitical instability. Despite continued uncertainty, however, as they arrive at the quarter century, Canadians have some positive reflections on their ambitions and their efforts to achieve them. In fact, 78 per cent of Canadians say their ambitions have gained importance in light of current economic challenges.

Key takeaways from the inaugural report include:

  • Common ground -- From coast to coast and across generations, Canadians have many common ambitions -- with goals in the areas of health and wellness (57 per cent), financial stability and growth (54 per cent), and personal relationships with family and friends (49 per cent) topping the list nationally. This demonstrates a balanced approach of blending practical ambitions with those more personal and meaningful.
  • Progress with purpose -- Despite uncertainties, Canadians are making headway. A total of 68 per cent made progress toward their ambition in the last year and three in four Canadians are happy with the progress they have made. But the quest for quicker results is palpable, as 58 per cent are only somewhat satisfied with the progress they have made. A total of 61 per cent are optimistic about unlocking more achievements next year.
  • Canadians' view of wellness is evolving -- Canadians are prioritizing their personal well-being and work-life balance over a commitment to career advancement. A total of 91 per cent of Canadians state that a balanced work-life lifestyle is essential to happiness, while fewer than half (49 per cent) express a commitment to career advancement. A total of 91 per cent also say maintaining a healthy lifestyle is crucial to their overall well-being, and 85 per cent prioritize their physical health and regularly engage in fitness activities.
  • Celebrate your success -- Those who plan, review and celebrate their journey are more likely to advance their ambitions, yet many are not doing this. At least quarterly, only 35 per cent of Canadians set goals, 40 per cent review their progress, and only 29 per cent celebrate their milestones.

The inaugural CIBC Ambitions Index serves as a vital resource for understanding Canadian ambitions. This report not only highlights the common threads that unite us but also illustrates the unique differences. In future years, it will help reveal the evolving landscape and key trends that define our ambitions. As CIBC continues to support Canadians in their pursuit of their goals, the bank remains committed to providing the tools, resources and guidance necessary to help individuals navigate their journeys.

About Canadian Imperial Bank of Commerce

CIBC is a leading North American financial institution with 14 million personal banking, business, public-sector and institutional clients. Across personal and business banking, commercial banking and wealth management, and capital markets, CIBC offers a full range of advice, solutions and services through its leading digital banking network, and locations across Canada, in the United States and around the world.

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