The Globe and Mail reports in its Monday edition that the NAACP wants black Americans to steer their buying power toward corporations that have not pulled back from diversity, equity and inclusion (DEI) programs under White House pressure, and the nation's oldest civil-rights organization is listing which brands have stood by past commitments. An Associated Press dispatch to The Globe says the spending guide the NAACP released Saturday is needed because DEI initiatives promote the social and economic advancement of black Americans, who are projected to consume nearly $2-trillion (U.S.) in goods and services in nominal dollars by 2030. Keisha Bross, an economic strategist at the NAACP, says it is not calling for a "boycott" of companies but instead encourages consumers to "buy-in" on companies that back their values. People of all backgrounds are encouraged to use the guidelines. The Black Consumer Advisory critiques major American retailers including Lowe's, Target and Walmart for ending DEI policies while praising Costco for standing by previous commitments. Apple, Ben & Jerry's, Delta Air Lines, and JPMorgan are all also lauded for standing by DEI practices while McDonald's is condemned for a policy reversal.