Mr. Roger Hardy reports

KITS EYECARE NAMES ZHE CHOO CHIEF FINANCIAL OFFICER

Zhe Choo, senior vice-president of finance, will become Kits Eyecare Ltd.'s chief financial officer, effective March 31, 2024.

"Over the last three years, Zhe has been a critical force within Kits," said Sabrina Liak, president of Kits Eyecare. "Zhe is a tremendously talented executive, and I look forward to working alongside her to ensure a smooth transition."

"Zhe has consistently proven herself through her strong judgment and financial capability across all areas of finance, including reporting, planning, analysis and capital markets. We look forward to her contributions to the company as chief financial officer," said Roger Hardy, chairman and chief executive officer of Kits Eyecare. "Her strong foundation across financial accounting and risk management position her well to succeed as we seek to build on our momentum across our fast-growing business and deliver shareholder value."

"I am humbled to take on this new role," said Ms. Choo. "I am energized by the opportunity and look forward to working with leadership to set and execute our strategy, ensure strong risk and capital management, and safeguard our special culture. Sabrina has done all this with the intensity and focus that have come to define her, and I am grateful that I will continue to benefit from her counsel."

Ms. Choo has served as vice-president of finance for Kits Eyecare since August, 2020, where she played an integral part leading the finance function of the company's strategy through its initial growth phase. Prior to Kits Eyecare, she held various roles leading the finance departments for growth-focused, advanced technology companies. Ms. Choo began her career and accumulated over a decade of experience in management roles with notable big-four accounting firms such as PwC and EY.

Ms. Choo is a Canadian chartered professional accountant (CPA and CA) and holds a bachelor's degree in accounting from the Nanyang Technological University, a top university in Singapore.

About Kits Eyecare Ltd.

Kits Eyecare makes eye care easy. Kits Eyecare is a leading vertically integrated digital eye care brand, providing eyewear for eyes everywhere. It offers customers access to a vast selection of contact lenses and eyeglasses, including its own exclusive Kits Eyecare designed products, as well as a robust suite of on-line vision tools. Its efficient digital platform, backed by its industry-leading manufacturing and designs, removes intermediaries, and enables it to offer great prices and deliver made-to-order personalized products with incredible care and accuracy. It is creating disruption in the industry by constantly pursuing cutting-edge technologies to enable the best customer experience, including on-line eyewear fitting tools, and virtual try-on for glasses. It strives to delight its customers with its competitive prices, a convenient digital shopping experience, fast and reliable delivery options, and an unrelenting focus on earning its customers' lifelong trust.