An anonymous director reports

KITS EYECARE LTD. FILES FINAL PROSPECTUS FOR SECONDARY OFFERING OF COMMON SHARES

Kits Eyecare Ltd. has filed with the securities regulatory authorities in each of the provinces of Canada, other than Quebec, and obtained a receipt for, a final short form prospectus in connection with the previously announced secondary offering of common shares of the company, pursuant to which Canaccord Genuity Corp., as sole bookrunner and co-lead underwriter, together with Beacon Securities Ltd., as co-lead underwriter, on behalf of a syndicate of underwriters, has agreed to purchase, on a bought deal basis, an aggregate of 1,125,000 common shares held by Roger Hardy and entities managed by Mr. Hardy, LD Group Holdings Ltd., and Joseph Thompson at an offering price of $10.15 per share for total gross proceeds to the selling securityholders of $11,418,750. Kits will not receive any proceeds from the offering.

The underwriters have also been granted an overallotment option to purchase up to an additional 168,750 common shares from the selling securityholders at the offering price for additional gross proceeds of $1,712,812.50 if the overallotment option is exercised in full. The overallotment option can be exercised at any time, in whole or in part, for a period of 30 days from the closing date of the offering, which is expected to occur on or about Sept. 26, 2024, and is subject to certain customary closing conditions.

Access to the final prospectus and any amendment is provided in accordance with securities legislation relating to procedures for providing access to a short form prospectus and any amendment. The final prospectus is accessible on SEDAR+. An electronic or paper copy of the final prospectus and any amendment may be obtained, without charge, from Canaccord Genuity Corp. at ecm@cgf.com by providing the contact with an e-mail address or address, as applicable.

About Kits Eyecare Ltd.

Kits makes eye care easy. Kits is a leading vertically integrated digital eye care brand providing eyewear for eyes everywhere. The company offers customers access to a vast selection of contact lenses and eyeglasses, including the company's own exclusive Kits designed products as well as a robust suite of on-line vision tools. The company's efficient digital platform, backed by its industry-leading manufacturing and designs, removes intermediaries and enables Kits to offer great prices and deliver made-to-order personalized products with incredible care and accuracy. Kits is creating disruption in the industry by constantly pursuing cutting-edge technologies to enable the best customer experience, including on-line eyewear fitting tools and virtual try-on for glasses. Kits strives to delight its customers with the company's competitive prices, a convenient digital shopping experience, fast and reliable delivery options, and an unrelenting focus on earning its customers' lifelong trust.