Ms. Olivia Evans reports

KITS EYECARE LAUNCHES SEAMLESS VISION CARE INSURANCE INTEGRATION FOR U.S. CUSTOMERS

Kits Eyecare Ltd. has launched integrated vision care insurance support for customers in the United States. This new functionality enables eligibility and benefits verification for all major U.S. vision insurance providers, offering millions of Americans a streamlined and simplified process to file claims electronically in minutes, now available on the Kits website.

In the United States, 67 per cent of adults, representing over 174 million people, have some form of managed vision care coverage. However, accessing and applying these benefits have historically been complex and time consuming.

Kits is solving that challenge with a seamless on-line vision insurance experience. With this launch, patients can verify their vision plan eligibility with leading U.S. providers, including VSP, Eyemed, Superior, Versant and others, and digitally submit reimbursement claims with a single click.

No more paperwork; no more waiting -- just a clear path to using your benefits on-line: Kits makes insurance easy.

Kits continues to expand access to vision care and deliver best-in-class customer experiences through innovation, vertically integrated operations and a mission to make eyecare easy. Additional partners are coming soon.

About Kits Eyecare Ltd.

Kits makes eyecare easy. Kits is a leading vertically integrated digital eyecare brand providing eyewear for eyes everywhere. Kits offers customers access to a vast selection of contact lenses and eyeglasses, including its own exclusive Kits-designed products, as well as a robust suite of on-line vision tools. The company's efficient digital platform, backed by its industry-leading manufacturing and designs, removes intermediaries, and enables Kits to offer great prices and deliver made-to-order personalized products with incredible care and accuracy. Kits is creating disruption in the industry by constantly pursuing cutting-edge technologies to enable the best customer experience, including on-line eyewear fitting tools and virtual try-on for glasses. Kits strives to delight its customers with its competitive prices, a convenient digital shopping experience, fast and reliable delivery options, and an unrelenting focus on earning its customers' lifelong trust.