Mr. John Shapiro reports

LIGHTSPEED AND KLAVIYO LAUNCH INTEGRATION TO EMPOWER MERCHANTS WITH MARKETING AUTOMATION

Lightspeed Commerce Inc. has launched an expanded partnership with Klaviyo, the autonomous business-to-consumer CRM. The integration brings real-time, automated e-mail, SMS and omnichannel marketing capabilities directly into Lightspeed Retail, giving merchants a seamless and data-driven way to build stronger customer relationships and help increase lifetime value.

By connecting Klaviyo to Lightspeed Retail, Lightspeed enables merchants to automate personalized customer communications without manual data work or fragmented tools. The integration syncs customer, sales and product data in real time so merchants can easily launch life cycle flows such as welcome, postpurchase and re-engage campaigns, as well as targeted omnichannel outreach.

"With this partnership, merchants can stop juggling multiple tools and start focusing on growth," said John Shapiro, chief product officer at Lightspeed. "Lightspeed and Klaviyo give retailers marketing automation that has built-in, reliable and powered by their own store data so they can stay competitive and drive deeper customer experiences and repeat businesses."

"At Klaviyo, we believe data is the foundation of meaningful customer experiences," said Eddie O'Brien, chief partner officer at Klaviyo. "Through this integration, Lightspeed's merchants have an integrated way to turn insights into action, helping them reach customers more effectively and grow with confidence."

This launch allows for automatic syncing of customer profiles, order history, catalogue items and coupons. Merchants can create automated campaigns such as welcomes, postpurchase messages and re-engagement flows, all informed by in-store and on-line data.

The Lightspeed and Klaviyo's partnership can be especially impactful for retailers in high-repeat-value verticals such as apparel, footwear and beauty, where retention and personalized outreach can drive growth. This integration is available to Lightspeed merchants.

About Lightspeed Commerce Inc.

Lightspeed is the point-of-sale and payment platform powering businesses at the heart of communities in over 100 countries. As the partner of choice for ambitious retail, golf and hospitality entrepreneurs, Lightspeed helps businesses accelerate growth, deliver exceptional customer experiences, and run smarter across all channels and locations.

With fast, flexible omnichannel technology, Lightspeed brings together point-of-sale, e-commerce, embedded payments, inventory, reporting, staff and supplier management, financial services, and an exclusive wholesale retail network. Backed by insights and expert support, Lightspeed helps businesses run more efficiently and focus on what they do best.

Founded in Montreal, Canada, in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange, with teams across North America, Europe and Asia Pacific.

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