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Microsoft CDR (CAD Hedged)
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Globe says Apple design legend Ive to join OpenAI

2025-06-09 06:41 ET - In the News

See In the News (C-AAPL) Apple CDR (CAD Hedged)

The Globe and Mail reports in its Monday edition that after OpenAI's series of embarrassing stumbles, the popular artificial-intelligence platform finally got one right. The Globe's Gus Carlson writes that late last month, OpenAI said it planned to acquire an AI device company called io in an all-equity deal valued at about $6.4-billion (U.S.). Embedded in the purchase is design legend and io co-founder Jony Ive, the design genius responsible for creating Apple's biggest products, including the iPod, iPhone, iPad and MacBook Air. It was Mr. Ive's eye for combining elegant simplicity and functionality that set Apple's products apart from all others. OpenAI needs a win. The acquisition of Mr. Ive and io is a crucial strategic play for OpenAI to stay ahead in the generative AI race, where competitors including Google, Anthropic and Elon Musk's xAI are making significant investments and quickly pushing new products to market. The big questions are: Can he capture lightning in a bottle again, the way he did at Apple, and will he be given the latitude to pursue the unique creative path that has made him a tech legend? OpenAI boss Sam Altman's biggest job is to keep the board out of Mr. Ive's hair and let him work his magic.

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