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Verde Agritech Ltd
Symbol NPK
Shares Issued 52,669,724
Close 2025-04-23 C$ 0.54
Market Cap C$ 28,441,651
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Verde appoints Medeiros as chief marketing officer

2025-04-23 16:46 ET - News Release

Mr. Cristiano Veloso reports

VERDE APPOINTS GUILHERME MEDEIROS AS CHIEF MARKETING OFFICER

Verde Agritech Ltd. has appointed Guilherme Medeiros as its chief marketing officer, effective March, 2025. With nearly a decade of progressive leadership in agribusiness, Mr. Medeiros brings extensive expertise in strategic marketing, demand generation and customer-centric innovation. He has held key roles at leading agricultural companies such as Syngenta Biologicals, ICL and Stoller, where he led the implementation of cutting-edge CRM (customer relationship management) systems, high-impact campaigns and data-driven marketing strategies. His record includes successful initiatives that expanded market penetration and strengthened customer engagement across diverse agricultural segments. This strategic appointment underscores the company's commitment to innovative marketing and enhanced brand visibility.

At Syngenta Biologicals, Mr. Medeiros served as marketing manager, spearheading innovative demand generation initiatives. At ICL America do Sul, he led strategic marketing initiatives for major crops such as soybeans and corn, achieving notable gains in market share. His expertise spans multichannel marketing, product positioning and strategic portfolio development. He also has a strong record managing distribution channels, particularly with co-operatives and agricultural retailers.

"Guilherme's arrival comes at a pivotal moment for Verde. As we expand our presence in Brazil and abroad, his vision and expertise will help us communicate not only the technical excellence of our products, but also the positive impact they enable," said Cristiano Veloso, Verde's founder and chief executive officer. "His deep expertise in leveraging innovative marketing strategies will ensure we connect with our customers and stakeholders in more impactful and meaningful ways, amplifying Verde's low-carbon solutions."

Mr. Medeiros will play a central role in advancing Verde's strategic goals, driving marketing innovation and supporting new low-carbon product introductions. His appointment marks a turning point in Verde's journey to reshape the agricultural inputs market. With a bold vision for market expansion, he will lead the charge in making Verde's low-carbon solutions more visible, accessible and impactful across global markets.

Mr. Medeiros holds a degree in agronomic engineering from Universidade Federal de Lavras and a specialization in strategic marketing from Insper.

The company would like to express its sincere gratitude to Newton Nagumo, who served as chief marketing officer since early 2024 and was instrumental in laying the groundwork for Verde's marketing strategy.

"We are truly thankful to Newton for his outstanding contributions and strong commitment," said Mr. Veloso. "His leadership played a crucial role in shaping the strategy that brought Verde to where it stands today. I'm pleased that he will continue to support the company as a member of our advisory committee, where his insights and strategic vision will remain invaluable."

About Verde Agritech Ltd.

Verde Agritech is dedicated to advancing sustainable agriculture through the innovation of specialty multinutrient potassium fertilizers. The company's mission is to increase agricultural productivity, enhance soil health and significantly contribute to environmental sustainability. Utilizing its unique position in Brazil, the company harnesses proprietary technologies to develop solutions that not only meet the immediate needs of farmers but also address global challenges such as food security and climate change. Verde Agritech's commitment to carbon capture and the production of ecofriendly fertilizers underscores the company's vision for a future where agriculture contributes positively to the health of the planet.

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