Mr. Robert Groesbeck reports

PLANET 13 HIRES BRYANT ISON AS VP OF NATIONAL MARKETING TO DRIVE BRAND GROWTH

Planet 13 Holdings Inc. has hired Bryant Ison as vice-president of national marketing. Mr. Ison joins Planet 13 with a long history of driving brand growth for iconic global brands such as Pepsi, Band-Aid and Clorox. Mr. Ison has deep experience in the cannabis industry launching new brands and he will spearhead all marketing activities to grow the Planet 13 business.

"As part of our multiyear growth strategy, we are focused on significantly expanding the reach and sales of our award-winning in-house brands, including our flower and extract brands Trendi and Medizin, HaHa gummies, and Dreamland chocolates," said Bob Groesbeck, co-chief executive officer of Planet 13. "Bryant's extensive experience in building and driving brand growth across iconic, emerging and cannabis markets makes him an ideal leader for Planet 13's expansion. We see tremendous opportunities in launching our brands in new markets as well as forming new collaborations with celebrity partners who want to expand their personal brand reach. With Bryant at the helm, we're energized by the potential this holds for our business."

Lee Fraser, chief administrative officer, added: "Beyond spearheading growth for our wholesale brands, Bryant will also oversee the transition of VidaCann locations in Florida to the Planet 13 neighbourhood store banner and guide the launch of our new express-format stores in our existing markets. We continue to search for collaboration opportunities with celebrities who want to establish premium seed-to-shelf relationships and utilize the e-commerce platform we've built through Planet 13 Lifestyles, which operates outside the cannabis supply chain."

Mr. Ison brings over 20 years of exceptional brand marketing expertise, with a proven record of elevating global brands. Mr. Ison has honed his strategic leadership as the managing director and head of marketing at Sterling-Rice Group, a leading Boulder-based marketing agency, and as chief marketing officer for Columbia Care, a major U.S. multistate cannabis operator. At Planet 13, Mr. Ison is poised to leverage his expertise in brand growth and consumer engagement to unlock new opportunities and accelerate the company's expansion.

"I'm truly excited to join the Planet 13 team to help propel the company into its next phase of growth," said Mr. Ison. "With such a dynamic and diverse portfolio that includes 32 retail locations across four states, the Planet 13 Lifestyles e-commerce platform and brand, the entertainment complex, and a superb selection of award-winning cannabis brands -- I see tremendous potential to drive innovation and build even greater momentum across every part of the business."

Mr. Ison's unique combination of global marketing acumen and cannabis industry experience positions him to spearhead strategic initiatives that will elevate Planet 13's brand presence, expand its customer base and capitalize on emerging market trends.

About Planet 13 Holdings Inc.

Planet 13 is a vertically integrated cannabis company with award-winning cultivation, production and dispensary operations across its locations in California, Nevada, Illinois and Florida. Home to the nation's largest dispensary, located just off the Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, Dazed, and the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metropolitan area. Planet 13 operates 28 dispensaries across Florida, a key market in its expansive footprint, bringing its total to 32 locations nationwide. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under U.S. federal law. Planet 13's shares trade on the Canadian Securities Exchange under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH.

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