Mr. Robert Groesbeck reports

PLANET 13 LAUNCHES NEW REWARDS PROGRAM, OFFERING CUSTOMERS UP TO 6X POINTS ON EVERY PURCHASE

Planet 13 Holdings Inc. has launched Planet 13 Rewards, a redesigned loyalty program that lets customers earn points on every purchase and redeem them like cash at checkout.

The program features three tiers -- Insider, Prestige and VIP -- with earning rates that increase based on annual spend. All members start at the Insider tier, earning two points per dollar spent. As customers reach higher spend thresholds, they automatically unlock faster earning rates up to six points per dollar at the VIP level.

"We designed Planet 13 Rewards to be straightforward and genuinely rewarding," said Larry Scheffler, co-chief executive officer of Planet 13. "There are no complicated rules. You earn points, you spend them like cash. The more you shop with us, the faster those rewards add up."

Program highlights:

Points convert directly to dollars at checkout, with 500 points worth $5 off and no limits on quantity of points redeemed per transaction. Members also receive a free* (* penny) item for their birthday, valid for 30 days. Points remain active as long as members make a purchase within any six-month period.

Tier placement is determined by calendar year spending and takes effect each Feb. 1. However, customers who reach a higher spend threshold during the year receive an immediate upgrade. Downgrades may only occur at the annual reset, protecting members' status throughout the year.

The program integrates with the Planet 13 mobile app, available on iOS and Android, where members can track points, view their tier status and browse current promotions. Customers can also earn and redeem points in-store using their phone number or e-mail.

Enrolment is free and open to all eligible customers at any Planet 13 location.

About Planet 13 Holdings Inc.

Planet 13 is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations across its locations in Nevada, Illinois and Florida. Home to the nation's largest dispensary, located just off The Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, Dazed!, the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metro area. Planet 13 operates dispensaries across Florida, a key market in its expansive footprint. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under United States federal law. Planet 13's shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH.

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