The Globe and Mail reports in its Thursday, Oct. 10, edition that Ventum Capital Markets analyst Rob Goff commenced coverage on Propel Holdings with a "buy" recommendation, seeing it set for "sustained outperformance given [an] underserved market." The Globe's David Leeder writes in the Eye On Equities column that Mr. Goff set a target of $38. Mr. Goff says in a note: "Propel stands out amongst its fintech peers where its AI-powered technology platform profitably serves the needs of North American consumers for non-prime credit solutions where legacy banks facing the limitations of traditional credit scores, labour-intensive procedures and risk-averse cultures have largely avoided the market. ... From a macro perspective, the success of Propel and its fintech peers bears witness to the relevancy of the Bill Gates attributed quote, 'Banking is necessary; banks are not.' For perspective, we note that advanced data analytics and digital platform efficiencies have significantly transformed traditional media and retailing landscapes. This is exemplified by Netflix and Amazon, where digital advantages have usurped the limitations of legacy cost structures and playbooks."