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Restaurant Brands International Inc
Symbol QSR
Shares Issued 323,835,433
Close 2025-01-09 C$ 89.66
Market Cap C$ 29,035,084,923
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Restaurant Brands' Firehouse Subs to expand into Brazil

2025-01-09 18:12 ET - News Release

Mr. Thiago Santelmo reports

FIREHOUSE SUBS(TM) SETS SIGHTS ON BRAZIL WITH AMBITIOUS EXPANSION PLANS

Restaurant Brands International Inc.'s Firehouse Subs plans to enter Brazil, building on its international expansion. The brand plans to open more than 500 restaurants in 10 years across the country. The first restaurant is expected to launch in 2025 and will mark Firehouse Subs' debut in South America.

Founded in Jacksonville, Fla., in 1994 by two former firefighter brothers, Firehouse Subs is celebrated for its premium sandwiches, made using a unique cooking method unlocking juicier flavours by steaming the meats and cheeses. The brand combines hearty portions and heartfelt service with a commitment to public safety, and frequently ranks highly in U.S. consumer surveys for food quality and taste in the quick-service restaurant (QSR) category.

The expansion into Brazil is part of a joint venture supported by parent company, Restaurant Brands International, one of the world's largest QSR companies, in partnership with Iuri Miranda, former chief executive officer and board member of Zamp SA, master franchisee of Burger King and Popeyes in Brazil. Leveraging Restaurant Brands' global infrastructure and expertise in digital strategy and international development, combined with a great knowledge of the Brazilian market, Firehouse Subs aims to capture Brazil's growing sandwich market. In the long term, Restaurant Brands expects to partner with local investors to fuel continued growth.

Thiago Santelmo, president of Restaurant Brands International, said: "We are very excited to introduce Firehouse Subs to Brazil, a key market in the growing sandwich category, with Iuri Miranda, a long-time industry veteran and partner. I believe Firehouse Subs has an exciting runway for growth, and we have set ambitious expansion plans around the world."

Firehouse Subs boasts over 1,300 restaurants across the United States, Canada and Puerto Rico, and recently successfully launched internationally. In 2023, the brand opened the first restaurant outside of North America in Switzerland, followed by Mexico in December, and in United Arab Emirates and Albania last year.

Mr. Miranda, partner and chief executive officer, Firehouse Subs Brazil, added: "We are thrilled to bring Firehouse Subs to Brazilian guests. We expect the launch will contribute to the creation of thousands of jobs over the next decade and will elevate the sandwich experience in the country. We have a great business opportunity ahead of us and look forward to serving guests with heartfelt service. Flavour is our mission!"

Guests in Brazil can look forward to enjoying signature Firehouse Subs products, such as the Hook & Ladder, Firehouse Italian, and the Firehouse Beef & Cheddar Brisket, all in an enriched in-store and digital dining experience.

About Firehouse Subs

Firehouse Subs is a restaurant chain with a passion for hearty and flavourful food, heartfelt service, and public safety. Founded in Jacksonville, Fla., in 1994 by two brothers and former firefighters, Firehouse Subs is a brand built on decades of fire and police service, hot and hearty subs piled high with the highest-quality meats and cheeses, and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation.

Firehouse Subs is a subsidiary of Restaurant Brands International, one of the world's largest quick-service restaurant companies with over $40-billion in annual system-wide sales, and over 30,000 restaurants in more than 120 countries and territories. Restaurant Brands owns four of the world's most prominent and iconic quick-service restaurant brands -- Burger King, Tim Hortons, Popeyes and Firehouse Subs. Enjoy more subs. Save more lives.

We seek Safe Harbor.

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