Mr. Yongchen Lu reports
TIMS CHINA LAUNCHES "LIGHT BAGEL SANDWICH LUNCH BOX SERIES"
Restaurant Brands International Inc.'s TH International Ltd., the exclusive operator of Tim Hortons coffee shops in China (Tims China), has launched its light bagel sandwich lunch box series, enhancing its commitment to providing high-quality, convenient coffee and warm, healthy food experiences. Centred around a bagel-sandwich-plus-salad-plus-coffee combination, this new lunch offering targets urban consumers seeking convenient and healthy meal options, tapping into a new trend in healthy Western-style lunches.
Starting Feb. 18, 2025, the light bagel sandwich lunch box will be available at Tims China stores nationwide. The three-piece set includes: a freshly toasted, warm bagel sandwich, a fresh vegetable salad and a healthy beverage. The series offers eight bagel sandwich varieties, five side dishes and 11 beverage options, allowing customers to customize combinations according to their personal tastes and nutritional preferences.
With Tims's Chibaobao Card 40-per-cent discount, prices start from just 25.8 renminbi, offering both high nutritional value and cost-effectiveness. Whether it is for office workers during lunch breaks, postworkout nutrition, or sharing with friends and family, the lunch box brings a delightful and convenient experience to every customer.
Furthermore, the lunch box series caters to today's consumers' preference for light and low-calorie options. Every ingredient has passed strict quality and calorie control, meeting modern consumers' dual demands for flavourful and healthy. All beverages adhere to Tims China's 5-Zero commitment -- no non-dairy creamer, no artificial creamer, no hydrogenated vegetable oils, no trans fats and no instant tea powder -- offering consumers more transparency and reliability with their choices.
Reimagining healthy lunches: bagel plus salad plus coffee
Moving away from traditional fast-food combinations of sandwiches, fries and sodas, Tims China's sandwiches feature high-fibre bagels paired with premium proteins, including chicken breast, tuna, and beef. Options include the avocado chicken bagel sandwich, black truffle bacon Angus bagel sandwich and the newly introduced teriyaki chicken thigh bagel sandwich. The salads include seasonal fresh vegetables, while the beverage selection includes Americano coffee and low-calorie lemon water, providing a nutritionally balanced and satisfying yet light lunch option.
The lunch box's portable packaging is designed for both dine-in and take-away convenience, addressing the flexibility that urban professionals need.
Yongchen Lu, chief executive officer of Tims China, commented: "We are delighted to introduce the light bagel sandwich lunch box series, offering our customers new convenient and delicious lunch options. This series marks a meaningful expansion of Tims China's lunch menu. It delivers a fresh dining experience to consumers, meeting a wide range of needs from fitness-focused meals to light office lunches. I am excited about the market potential of our new series."
Note:
Salads are currently available in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou and Hangzhou.
Customers in other regions can enjoy a selection of snack alternatives.
About TH International Ltd.
TH International is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.
The company's philosophy is rooted in world-class execution and data-driven decision making and centred around true local relevance, continuous innovation, genuine community and absolute convenience.
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