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Restaurant Brands International Inc
Symbol QSR
Shares Issued 324,426,589
Close 2025-02-24 C$ 91.02
Market Cap C$ 29,529,308,131
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Restaurant Brands' Tims China reaches six years of ops

2025-02-25 03:56 ET - News Release

Mr. Yongchen Lu reports

TIMS CHINA CELEBRATES SIXTH ANNIVERSARY: CLASSIC DONUTS RETURN WITH CHINESE "DOUBLE DOUBLE" UPGRADE

On Feb. 26, TH International Ltd., the exclusive operator of Restaurant Brands International Inc.'s Tim Hortons coffee shops in China, will mark its sixth year of operations in China. Over the past six years, Tims China has achieved remarkable milestones, including its Nasdaq listing and the opening of over 1,000 stores across 82 cities. The brand has distinguished itself in China's competitive coffee market with its unique coffee plus warm food strategy, establishing itself as a leading brand.

To celebrate this, as well as global coffee chain Tims Hortons's 61st anniversary, Tims China is releasing several beloved classics with exciting new twists, offering Chinese consumers a special anniversary treat.

Classic doughnuts return, rekindling sweet memories

One of Tim Hortons's most iconic offerings, the tasty doughnut collection, holds a special place in the hearts of customers worldwide. For its sixth anniversary and responding to popular demand: Tims China is reintroducing three fan-favourite doughnuts that contain 60 per cent less sugar while maintaining the same delicious taste -- offering guilt-free indulgence:

  • The classic original doughnut features a low-sugar base, freshly baked and dusted with powdered sugar. The butter and cream blend perfectly during baking, creating a rich dairy aroma and delivering a deep, smooth taste.
  • The Canadian maple doughnut showcases Canada's iconic maple syrup. Made with premium Canadian maple syrup and combined with toffee-flavoured chocolate and low-sugar white chocolate, it creates an enticing amber glaze. The rich toffee notes mix with maple's distinct sweetness, offering a double dose of springtime flavour.
  • The Boston cream doughnut features a low-sugar dark chocolate glaze atop a light, airy doughnut. The filling uses premium whipping cream, whipped to a texture as smooth as vanilla ice cream. The slightly bitter cocoa perfectly balances the sweet cream filling, creating a delightful layered taste within the low-sugar, fluffy doughnut.

To celebrate these new releases, Tims China is offering a special promotion -- from now through March 24 -- customers can enjoy a free classic original doughnut with the purchase of any selected coffee during afternoon tea hours, 2 p.m. to 5 p.m. daily. Whether it is a morning pick-me-up, an afternoon break or a sweet moment shared with loved ones, this classic coffee and doughnut pairing brings great flavour to every occasion.

China's double-double gets an exciting upgrade -- now richer and even smoother

The double-double -- coffee with double cream and double sugar -- has become so iconic that it has earned its place in the Canadian Oxford Dictionary. For many who have studied or worked in Canada, ordering a double-double is more than just a coffee preference. It is a cherished ritual that evokes fond memories.

Now, Tims China has adapted this beloved classic for Chinese consumers, introducing the China-exclusive rich and smooth latte series. This enhanced, espresso-based double-double uses 40-per-cent-more coffee beans and combines premium Arabica coffee with cold-drip creamy milk, delivering a silky-smooth texture with rich flavours.

Yongchen Lu, chief executive officer of Tims China, stated: "We are honoured by the warm welcome Chinese consumers have given us over these past six years, especially our 24-plus million club members. As we celebrate our sixth-year anniversary, Tims China is as committed as ever to adapting to evolving consumer preferences and market trends. We will continue to customize our coffee plus warm food offerings for the Chinese market, striving to bring our customers exciting and innovative choices."

About TH International Ltd.

TH International is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.

The company's philosophy is rooted in world-class execution and data-driven decision making and centred around true local relevance, continuous innovation, genuine community and absolute convenience.

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