The Financial Post reports in its Wednesday edition that Tim Hortons is baking some star power into its breakfast menu. A Canadian Press dispatch to the Post says the fast-food chain launched scrambled egg boxes with actor Ryan Reynolds on Monday. The boxes developed by the Vancouver-born star of Deadpool come in bacon or sausage varieties and include two scrambled eggs, hash browns and chipotle sauce. While Tims has spent its 60th anniversary year working to lure in afternoon and evening diners with newer menu items like rice-based bowls and flatbread pizzas, the Reynolds partnership so far focuses on its strongest part of the day: breakfast. When deciding what food to partner on, Tims chief marketing officer Hope Bagozzi said Mr. Reynolds looked for a breakfast option that resembled the bacon and eggs he and his family eat at home. The ads feature an assistant fulfilling Mr. Reynolds's rider, which include a newspaper with all references to birds redacted, Vancouver air, a left-handed cane, a jigsaw puzzle one piece away from completion and his beloved breakfast box. Competition within the breakfast segment has intensified over the last decade with new players like U.K.-based chain Pret A Manger entering the market.