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Restaurant Brands International Inc
Symbol QSR
Shares Issued 327,629,161
Close 2025-05-27 C$ 98.93
Market Cap C$ 32,412,352,898
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RBI's Firehouse plans 100-store expansion in Mexico

2025-05-27 16:14 ET - News Release

Mr. Duncan Montero reports

FIREHOUSE SUBS ACCELERATES EXPANSION IN MEXICO WITH PLANS TO OPEN 100 RESTAURANTS

Restaurant Brands International Inc.'s Firehouse Subs brand has entered into a development agreement with Foodplay to develop and grow iconic Firehouse Subs in Mexico, with plans to open 100 restaurants in Monterrey and other major cities in the next five years.

Founded in Jacksonville, Fla., in 1994 by two former firefighter brothers, Firehouse Subs is renowned for its premium sandwiches, each layered with premium meats and cheeses sliced in-house and steamed together using a unique cooking method unlocking juicier flavours. Its made-to-order subs frequently rank highly in U.S. consumer surveys for food quality and taste in the sandwich category. The brand is equally known for its heartfelt service and unwavering commitment to public safety.

"We believe Firehouse Subs has tremendous potential in Mexico's growing sandwich market," said Duncan Montero, LAC (Latin America and the Caribbean) president of Restaurant Brands International, parent company of Firehouse Subs. "We're excited to bring Firehouse premium subs, heartfelt service and community-centred mission to new guests throughout the country."

Braulio Lopez, chief operating officer, added: "We are honoured to grow the iconic subs brand in Mexico and are fully committed to its success. This expansion is not only about bringing high-quality, bold and delicious subs to the region but also about creating hundreds of jobs and long-term career opportunities."

Foodplay is set to open the first Firehouse Subs restaurant this year in Monterrey, Nuevo Leon, followed by additional openings in the metropolitan area. This expansion is expected to create hundreds of new jobs across the country.

Guests can look forward to flavourful favourites such as the Hook & Ladder, Firehouse Italian, and the Firehouse Beef & Cheddar Brisket.

Firehouse Subs has over 1,300 restaurants across the United States, Switzerland, Mexico, Albania and the United Arab Emirates, with plans to open its first restaurants in Brazil and Australia later this year. This new agreement marks another milestone in the brand's growth strategy in Latin America and around the world.

About Firehouse Subs

Firehouse Subs is a restaurant chain with a passion for hearty and flavourful food, heartfelt service and public safety. Founded in Jacksonville, Fla., in 1994 by two brothers and former firefighters, Firehouse Subs is a brand built on decades of fire and police service, hot and hearty subs piled high with the highest-quality meats and cheeses, and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation.

Firehouse Subs is part of Restaurant Brands International, one of the world's largest quick-service restaurant companies with nearly $45-billion (U.S.) in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. Restaurant Brands International owns four of the world's most prominent and iconic quick-service restaurant brands -- Tim Hortons, Burger King, Popeyes and Firehouse Subs.

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