Ms. Vinita Savani of RBC reports

RBC AND CANADIAN TIRE CORPORATION LAUNCH LOYALTY PARTNERSHIP, UNLOCKING MORE REWARDS AND VALUE FOR MILLIONS OF CANADIANS

Royal Bank of Canada (RBC) and Canadian Tire Corp. Ltd. have launched their strategic loyalty partnership, expanding the reach of Triangle Rewards and further strengthening RBC's Avion Rewards and its growing network of strategic merchant partners.

By linking their eligible RBC credit and debit cards with their Triangle Rewards accounts, millions of RBC cardholders can earn three times Canadian Tire Money when they use their linked RBC credit or debit cards to make a qualifying purchase at Canadian Tire, SportChek, Mark's and other participating Canadian Tire Corp. retail banners. Linked members will also receive exclusive offers from RBC and Avion Rewards and, starting later this year, will have the ability to convert Avion points to Canadian Tire Money.

"RBC and Canadian Tire Corp. have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders when they shop at some of the country's most popular and beloved brands," said Vinita Savani, executive vice-president, cards and loyalty, RBC. "Together, we've developed a rewarding offering that underscores our shared commitment to innovation, putting clients at the centre of everything we do. We look forward to continuing to work with CTC to provide more meaningful benefits to our shared customers."

"Growing Triangle Rewards is a critical cornerstone of our True North strategy. By partnering with strong Canadian brands like RBC, we are scaling our loyalty program while rewarding more Canadians for their everyday activities," said Darryl Jenkins, executive vice-president and chief development officer of Canadian Tire Corp. "This partnership supports our ongoing transformation of Triangle Rewards from a loyalty program into a powerful Canadian ecosystem that offers everyday value to our nearly 12 million members."

Eligible RBC credit and debit cardholders can now earn three times Canadian Tire Money by following these simple steps:

1. Link your eligible RBC card to your Triangle Rewards account by visiting the Avion Rewards website.
2. When shopping at a participating Canadian Tire Corp. retail banner, scan your Triangle Rewards card at checkout.
3. Pay with any linked RBC card to earn three times Canadian Tire Money on qualifying purchases at participating locations.

For more information, a full list of eligible card products, and complete terms and conditions, please visit the Avion Rewards website.

Triangle Rewards enables nearly 12 million loyalty members to collect and redeem Canadian Tire Money across most of Canadian Tire Corp.'s retail banners, including Canadian Tire, SportChek and Mark's. A cornerstone of Canadian Tire Corp.'s True North strategy, Triangle Rewards is enhancing its value to Canadians through more personalized offers and a co-ordinated strategy combining its banner stores, the unique retail-driving capability of its Triangle MasterCard program, and everyday partners such as RBC, Petro-Canada, WestJet and Tim Hortons.

RBC's long-standing and prominent cards portfolio includes a market-leading suite of card products, including its flagship Avion and WestJet suite of cards, Ion and Ion+, co-brand partners, and business cards. The reward-earning credit cards are fuelled by Canada's largest proprietary loyalty program, Avion Rewards, and its sophisticated strategic partner network. With its market-leading travel value proposition, extensive roster of over 2,000 retail partners, unparalleled experiences, innovative features and payment capabilities, Avion Rewards provides a comprehensive rewards experience across the entire shopping journey.

About Royal Bank of Canada

RBC is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. The bank's success comes from the more than 100,000 employees who leverage their imaginations and insights to bring RBC's vision, values and strategy to life so the bank can help its clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 19 million clients in Canada, the United States and 27 other countries.

About Canadian Tire Corp. Ltd.

Canadian Tire Corp. has been a proudly Canadian business since 1922. Guided by its brand purpose, "We are here to make life in Canada better," Canadian Tire Corp. has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest work forces -- employing, along with its local dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning living, playing, fixing, automotive, and seasonal and gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; SportChek, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of activewear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players. Canadian Tire Corp.'s banners, brand partners and credit card offerings are unified through its Triangle Rewards loyalty program -- a linchpin of Canadian Tire Corp.'s customer-driven strategy. With nearly 12 million members, Triangle integrates first party data to deliver valuable rewards and personalized experiences across nearly 1,700 retail and gasoline outlets. Canadian Tire Corp. also operates a retail petroleum business and a financial services business and holds a majority interest in CT REIT, a Toronto Stock Exchange-listed Canadian real estate investment trust.