Mr. Matt Trocchi reports

RBC AND LIVE NATION CANADA LAUNCH AVION REWARDS POINTS REDEMPTION FOR TICKETMASTER EVENTS ACROSS CANADA

Royal Bank of Canada and Live Nation Canada have noted that Avion Rewards members can now redeem their Avion points for tickets to thousands of live events across the country on Ticketmaster.ca. This offering expands the relationship between Canada's largest proprietary loyalty program and a leading force in live entertainment, delivering seamless access to the artists and shows Canadians love.

How Avion Rewards points redemption works

Avion Rewards members can now connect their accounts to Ticketmaster.ca and use their Avion points to purchase tickets to eligible events. Members can redeem as little as one cent or up to $500 worth of Avion points per day to pay for their eligible ticket purchases, with no added redemption fees. Whether using Avion points to cover the full ticket price or combining points with another payment method, members have flexibility and full control over how they purchase tickets to live events.

"This partnership expands how our members experience their rewards," said Vinita Savani, executive vice-president, cards and loyalty, RBC. "By connecting Avion Rewards directly to Ticketmaster.ca, we're providing seamless access to Canada's biggest concerts, festivals and live events. This move strengthens our experiential rewards offering and delivers real, tangible value to millions of Canadians."

A shared commitment to live music in Canada

This integration builds on RBC's long-standing support of music through its RBCxMusic platform, providing fans with more access to the music they love through tickets, upgrades and exclusive benefits unlocked for RBC clients.

RBC recently expanded its partnership with Live Nation Canada with the launch of RBC Amphitheatre, providing even more opportunities for Canadians to experience world-class entertainment. Opening Night of the venue took place on May 21, 2026, featuring Grammy-award-winning band Imagine Dragons.

"We are excited to team up with RBC to bring more Canadians closer to the live events and artists they love," said Melissa Bubb-Clarke, chief commercial officer, Live Nation Canada. "By enabling Avion Rewards members to use their points for tickets on Ticketmaster.ca, we're making it easier than ever for fans to experience incredible live shows while getting real value from their loyalty program."

How to get started and eligibility

Avion Rewards members can start using their Avion points to purchase tickets to eligible events on Ticketmaster.ca by following these simple steps:

1. Visit the Avion Reards website to learn how to connect your Avion Rewards account to Ticketmaster Canada;
2. Browse thousands of eligible events on Ticketmaster.ca or the Ticketmaster Canada app;
3. At checkout, choose how many Avion points you would like to redeem, then complete your purchase.

All Avion Rewards members are eligible to participate. Avion points can be redeemed for standard (non-resale) tickets sold directly through Ticketmaster.ca, giving members access to concerts, festivals and live events featuring the biggest names in entertainment. A full list of eligible accounts and complete terms and conditions are available at the Avion Rewards website.

About Royal Bank of Canada

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Its success comes from the 101,000-plus employees who leverage their imaginations and insights to bring its vision, values and strategy to life so it can help its clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, RBC has a diversified business model with a focus on innovation and providing exceptional experiences to RBC's more than 19 million clients in Canada, the United States and 27 other countries.