Mr. David Way reports

BANIJAY RIGHTS ACQUIRES SEGMENT RIGHTS TO GREAT PACIFIC MEDIA'S HIGHWAY THRU HELL

Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, has acquired segment rights to Great Pacific Media's (GPM), a Thunderbird Entertainment Group Inc. company, long-running hit docuseries, Highway Thru Hell.

Banijay Rights, the longtime distributor of Highway Thru Hell internationally, now holds the rights to license, distribute, publish and broadcast short-form segments and stories excerpted from the series, which is currently in preproduction on its 14th season.

An official Highway Thru Hell YouTube channel created and managed by Banijay Rights, launched in August. Additionally, Banijay Rights now publishes segments on social media platforms, including Highway Thru Hell's Official Show Page on Facebook.

Highway Thru Hell debuted on Bell Media's Discovery in 2012 and instantly became a hit, with its depiction of the harrowing, real-life challenges faced by tow operators and rescue crews tasked with keeping North America's most important trade routes open, no matter what. Counting 13 seasons and more than 200 episodes produced, the series is currently available on platforms across 180 territories. Additionally, Banijay Rights launched a dedicated Highway Thru Hell FAST channel earlier this year, which is now available in the U.K. and Australia.

"Banijay Rights has been an amazing partner in expanding the international reach of Highway Thru Hell," said David Way, chief executive officer of Great Pacific Media. "We could not be happier to have their team leading the expansion of the series online."

Thunderbird president of global distribution Richard Goldsmith added: "Highway Thru Hell continues to engage and attract new audiences around the world. The official YouTube channel and an increased presence across social platforms will only strengthen the series and its brand."

Shaun Keeble, vice-president, digital, Banijay Rights, added: "We are delighted to sign this new rights deal and launch the Highway Thru Hell YouTube channel, following this year's successful rollout of the dedicated FAST channel. Combined with increased presence on social media we will continue to reach and attract further audiences to this renowned series."

About Thunderbird Entertainment Group Inc.

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa.

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