The Globe and Mail reports in its Monday edition that TD Bank is using 60 seconds of Super Bowl airtime in Canada to kick off a refresh of its brand, aiming to shake off the damage done by its criminal money-laundering scandal. The Globe's James Bradshaw writes that TD will reveal a new tagline, "More Human," as the punctuation mark at the end of a Super Bowl ad that features a small robot wheeling its way through city streets, with help from people it encounters along the way. The marketing campaign is rooted in the idea that as digitization and artificial intelligence take hold, banking needs to keep a human touch. It is also a chance for TD to reintroduce itself to customers after a wrenching period for the bank when it was publicly flogged by U.S. authorities over anti-money-laundering failures and put under tough oversight from regulators that will cap its expansion in the United States. The "More Human" brand will span TD's Canadian and U.S. operations, supplanting TD's hallmark slogan to U.S. customers that it was "America's Most Convenient Bank." The bank's 60-second Super Bowl ad will run in Canada, where airtime is much cheaper than the reported $8-million (U.S.) to $10-million (U.S.) for 30 seconds on the U.S. broadcast.