LOS ANGELES, Oct. 2, 2025 /PRNewswire/ -- Playboy, Inc. (Nasdaq: PLBY) (the "Company" or "Playboy"), a leading pleasure and leisure lifestyle company and one of the most recognizable and iconic brands in the world, today announced that fan voting is officially open for The Great Playmate Search — Playboy's global digital casting competition to discover a 2026 Playmate of the Month and inside cover star.
Fans worldwide can now cast one free vote per day for their favorite contestants at vote.playboy.com, with additional paid voting options available to boost contestant visibility and unlock exclusive content. Voting will determine the top 50 finalists, who will then advance to interview rounds with the judging panel beginning in December. The judges include legacy Playmates Shanna Moakler, Daphnée Duplaix, Summer Altice, Brande Roderick, Gillian Nation, and newly announced celebrity photographer and director Alana O'Herlihy.
Two winners will be selected from the competition:
- Playmate Pictorial Competition Winner — Featured as a Playmate of the Month in the Spring 2026 issue of Playboy, with a full pictorial photographed by O'Herlihy. The winner will also receive a $25,000 cash prize, an all-expenses-paid professional photoshoot, inclusion in the official 2027 Playboy Calendar, one year of premium Honey Birdette lingerie (a new set each month), signature modeling opportunities with Playboy partners — including Honey Birdette, Playboy Shop, and PSD — and the creation of a personal signature PSD collection with royalties and placement across PSD's global network.
- Inside Cover Competition Winner — Awarded a feature on the inside cover of an upcoming issue of Playboy, also shot by O'Herlihy. This winner will receive a $15,000 cash prize, one year of premium Honey Birdette lingerie (12 sets), signature modeling opportunities, a personal signature PSD collection, and exclusive VIP event access.
Additionally, the 20 runners-up for both competitions will each receive a Honey Birdette lingerie set valued at $350.
About Playboy, Inc.
Playboy is one of the most iconic and globally recognized lifestyle brands, with a 70-year legacy of shaping culture, sparking conversation, and redefining pleasure. From its origins as a groundbreaking magazine, Playboy has evolved into a global pleasure and leisure company, connecting audiences worldwide with products, content, and experiences across entertainment, hospitality, fashion & lifestyle, sexual wellness, and consumer goods.
With offerings available in approximately 180 countries, Playboy continues to build on its mission: to create a culture where all people can pursue pleasure. This vision is rooted in over seven decades of pioneering media, hosting legendary experiences, and advocating for cultural progress driven by the core values of equality, freedom of expression, and the belief that pleasure is a fundamental human right.
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SOURCE Playboy, Inc.
