Millions of Players Join The Fight To Break Series’ Beta and Launch Records For Player Engagement and Franchise Sales.

REDWOOD CITY, Calif. -- (Business Wire)

Electronic Arts Inc. (NASDAQ: EA) and Battlefield Studios have revealed that Battlefield 6™, the ultimate all-out warfare experience, is a record-breaking success, shattering long-standing records for the Battlefield franchise – solidifying Battlefield 6 as one of the biggest gaming and entertainment launches of the year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251016418634/en/

BATTLEFIELD 6

Battlefield 6 is now available on PlayStation®5, Xbox Series X/S, and PC (Steam™, EA App, Epic Games Store).

BATTLEFIELD 6 OFFICIAL LAUNCH HYPE TRAILER

Following a record-shattering Open Beta in August, Battlefield 6 now has the biggest opening ever in the storied Battlefield franchise. Battlefield 6 hit all-time highs for franchise sales during the first three days of launch, selling over 7 million copies and counting. Thanks to the series’ passionate community, the game had over 172 million matches played online and accumulated over 15 million hours watched on streaming services during the 3-day weekend as well as earning the most concurrent players for Battlefield ever.

“First and foremost we want to thank our players,” said Byron Beede, General Manager of Battlefield. “Battlefield 6 was built with our fans. From the initial concept through to the implementation of Battlefield Labs and into the record-shattering Open Beta we have been obsessed with player feedback. Together, with our players we’ve had a singular goal: to craft the best Battlefield ever. And this is just the beginning - our first season of new content is just 12 days away.”

“We never take moments like this for granted, so I want to express our sincere gratitude to our global Battlefield Studios and passionate community that has helped get us to this point,” said Vince Zampella, Executive Vice President. “We appreciate you joining us for Battlefield 6’s momentous launch. We have so much more to come in the weeks ahead.”

Battlefield 6 takes the fight to an unprecedented level, with brand new multiplayer modes, an exciting blockbuster Single Player campaign, a host of enhancements that have created a remarkable sandbox where every fight, vehicle, and strategy leads to victory, and the return of Portal, offering powerful creator tools that players have already used to demonstrate their mind-blowing creativity and skill.

Battlefield 6’s explosive launch is the first step to building a connected Battlefield universe for the franchise, with Season 1 releasing imminently on October 28. The first phase of thrilling seasonal content kicks off with Rogue Ops, which includes a new map called Blackwell Fields built for the chaos of all-out warfare and an intense new 4v4 mode. Seasonal content will be released on a consistent basis, with the next two phases of Season 1 content arriving later this year.

Battlefield 6 is now available on PlayStation®5, Xbox Series X/S, and PC (Steam™, EA App, Epic Games Store). Battlefield 6 is available in a Standard Edition (USD$69.99) and also a Phantom Edition (USD$99.99)*. The Phantom Edition includes a full game download of Battlefield 6, as well as the exclusive “Phantom Squad” Soldier Skin pack, plus two high-performance Weapon Packages, a Vehicle Skin, and a Combat Knife Skin. The Phantom Edition also includes a token for Battlefield Pro, a Season 1 package that includes the Battle Pass, 25 Tier Skips, exclusive cosmetics, XP tokens, and much more.

Visit us on Battlefield.com. Join the official Battlefield community channels over at discord.gg/Battlefield. Follow us on @Battlefield to stay informed on the latest updates, and @BattlefieldCom for the rollout of live updates.

*Offers may vary or change. See retailer site for details.

* This announcement may change as we listen to community feedback and continue developing and evolving our Live Service & Content. We will always strive to keep our community as informed as possible.

PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com

About Battlefield

Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is looking to define the future of the first-person shooter. Comprised of 4 world-class studios across Criterion, DICE, Motive, and Ripple Effect – what’s forming on the horizon is a connected Battlefield universe filled with immersive experiences built on our unique DNA, that all starts with Battlefield 6.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Safe Harbor for Forward-Looking Statements

This release contains forward-looking statements regarding future events that are subject to change. Statements including words such as “anticipate,” “believe,” “expect,” “intend,” “estimate,” “plan,” “predict,” “seek,” “goal,” “will,” “may,” “likely,” “should,” “could” (and the negative of any of these terms), “future” and similar expressions also identify forward-looking statements. These forward-looking statements are not guarantees of future performance and reflect management’s current expectations. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that might cause or contribute to such differences include those discussed in Part I, Item 1A of Electronic Arts’ latest Annual Report on Form 10-K under the heading “Risk Factors”, as well as in other documents we have filed with the Securities and Exchange Commission. We assume no obligation to revise or update any forward-looking statement for any reason, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251016418634/en/

Contacts:

Javy Gwaltney
North American Communications Lead
jgwaltney@ea.com

Source: Electronic Arts Inc.