GRAMMY-nominated duo and PickleJar to launch one-year integrated digital and experiential campaign to supercharge fan engagement

HOUSTON, TX, Aug. 19, 2024 (GLOBE NEWSWIRE) -- PickleJar Entertainment Group, Inc. (OTC: PKLE), a leading Texas-based music and entertainment software company, today announced its promotional partnership with GRAMMY®-nominated duo, Thompson Square, as part of a one-year integrated digital and experiential campaign that will make PickleJar a more intimate part of the concert-going experience and supercharge fan engagement during their 2024 and 2025 tours. Starting in September 2024, the direct-to-fan program will incorporate PickleJar’s fan club technology as part of the “Get on the Bus with Thompson Square” campaign to boost visibility in new markets, engaging fans both old and new.

This PickleJar and Thompson Square partnership will see the groups work side by side to promote the Roots Tour to its combined two million fans with exclusive artist content, recurring contest giveaways, and select VIP experiences. This will include promotions through its app, social media, the PickleJar Up All Night nationally syndicated radio show and experiential fan activations, incorporating a custom design wrap of the Artist’s tour bus with “Enter to Win” QR codes for fans to add their picture to the bus throughout the promotion, a first-of-its-kind feature for the music industry. 

PickleJar’s president, Kristian Barowsky, described the “Get on the Bus” campaign as a showcase of the company’s true partnership with Artists. “At the very core of our business is to aggregate and accelerate the Artists’ direct relationship with their Fans,” he said. “Now, we have unified the fan experience, so they can continue to be part of the experience after the show is over, and Artists can truly own their Fans.” PickleJar will also provide custom designs for Thompson Square digital assets and limited-time merchandise as part of the partnership. 

Keifer Thompson of Thompson Square adds, “We are so excited to be working with PickleJar to bring our fans a once in a lifetime experience. We want our fans to be able to go on tour with us and get a little taste of what being on a bus is like; and we’re doing it in a very cool way. We just want to give back to our fans for giving us so much over the years and we have so many great things that go along with this promotion, like exclusive music just for them, a guitar giveaway and so much more that hopefully really gives our fans an experience like no other.”

Fans will have a chance to win an assortment of promotional products, including a custom-made guitar used by Thompson while on tour. Details for fans will be announced in September 2024 on both Thompson Square and PickleJar social media channels, as well as through media and press outlets.  

ABOUT PICKLEJAR ENTERTAINMENT GROUP
PickleJar unlocks the potential of shared entertainment experiences through an integrated suite of software and services designed to inspire human creativity and enrich lives. Developed for an era of social commerce, we continuously work to advance tools to unify the touchpoints of Fan engagement with emerging Artists, mid-sized venues, and global brands. By embedding secure payment technology, data intelligence and content distribution, PickleJar’s innovative Artist promotion programs, Venue Managed Services and wide range of mobile apps create a 360° view of how Fans and Patrons connect with the music and moments that matter most.

For more information, please visit www.picklejar.com.

Follow PickleJar on our social channels: Twitter | Facebook | Instagram | YouTube

Information about Forward-Looking Statements
This press release contains “forward-looking statements” that include statements regarding expected financial performance and growth information relating to future events. Forward-looking statements include statements with respect to beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond the control of the Company and its officers and managers, and which may cause actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by which, that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management’s good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in, or suggested by, the forward-looking statements. Important factors that could cause these differences include, but are not limited to; inability to gain or maintain licenses, reliance on unaudited statements, the Company’s need for additional funding, governmental regulation of the cannabis industry, the impact of competitive products and pricing, the demand for the Company’s products, and other risks that are detailed from time-to-time in the Company’s filings with the United States Securities and Exchange Commission. All statements other than statements of historical fact are statements that could be forward-looking statements. You can typically identify these forward-looking statements through use of words such as “may,” “will,” “can” “anticipate,” “assume,” “should,” “indicate,” “would,” “believe,” “contemplate,” “expect,” “seek,” “estimate,” “continue,” “plan,” “point to,” “project,” “predict,” “could,” “intend,” “target,” “potential,” and other similar words and expressions of the future. PickleJar expresses its expectations, beliefs and projections in good faith and believes that its expectations reflected in these forward-looking statements are based on reasonable assumptions. However, there is no assurance that these expectations, beliefs, and projections will prove to have been correct. Such statements reflect the current views of PickleJar with respect to its operations and future events, and are subject to certain risks, uncertainties and assumptions relating to its proposed operations, including the risk factors set forth herein. Should one or more of these risks or uncertainties materialize or should the underlying assumptions prove incorrect, PickleJar actual results may vary significantly from those intended, anticipated, believed, estimated, expected, or planned. Considering these risks, uncertainties and assumptions, any favorable forward-looking events discussed herein might not be realized and occur. PickleJar undertakes no obligation to publicly update or revise its forward-looking statements, whether as a result of added information, future events or otherwise. For a more detailed description of the risk factors and uncertainties affecting PickleJar (PKLE), please refer to PickleJar recent Securities and Exchange Commission filings, which are available at www.sec.gov.

Contact:
Anna Benson
8326188158
anna@picklejar.com