The Globe and Mail reports in its Tuesday, Nov. 18, edition that Amazon founder Jeff Bezos is throwing his money and time into an artificial intelligence start-up that he will help manage as its co-chief executive officer. A New York Times dispatch to The Globe reports that three unnamed sources say the company, called Project Prometheus, is coming out of the gates with $6.2-billion (U.S.) in financing, partly from Mr. Bezos, making it one of the most well-financed early-stage start-ups in the world. This is the first time Mr. Bezos has taken a formal operational role in a company since he stepped down as CEO of Amazon in July, 2021. Though he is deeply involved in Blue Origin, a rival to Elon Musk's SpaceX, his official title at the space company is founder. Mr. Bezos has become more closely involved in Blue Origin and has shown increasing interest in the race to build AI. Mr. Bezos's new company now firmly plants him in the middle of that competition. Project Prometheus is entering an increasingly crowded AI market, with smaller companies trying to carve out niches in a race with industry giants like Alphabet's Google, Meta and Microsoft, and pioneering companies like OpenAI and Anthropic.