The Financial Post reports in its Thursday edition that Amazon bulls are betting the company's stock is primed to re-establish its market leadership after years of sluggish performance. A Bloomberg dispatch to the Post says optimism starts with demand for the Amazon Web Services cloud-computing business, which is positioned to benefit from the explosion of artificial-intelligence technology. In addition, AI is seen helping the company's better-known e-commerce unit, which should get more refined advertising targeting and improved efficiency across its vast logistics operation. "An improvement in AWS should help materially in terms of the perception of the stock as being the relative loser in cloud," said Pat Burton at Winslow Capital Management, who counts Amazon as one of his biggest overweights among the tech giants. Amazon shares were the worst performers among the Mag Seven in 2025, their seventh straight year trailing the group. The stock's 5-per-cent gain for the year also fell way short of the 20-per-cent pop in the tech-heavy Nasdaq 100 Index. The stock's underperformance during the past few years has left it relatively inexpensive, at least historically speaking, at around 24 times projected 12-month earnings.