The Globe and Mail reports in its Saturday, May 9, edition that Croft Financial Group money manager Richard Croft believes investors are in the midst of a "serious bull market" despite recent market volatility. The Globe's regular columnist Brenda Bouw writes that Amazon is a stock Mr. Croft has held on and off for years. He bought more of it in early April, at an average cost of about $242 (U.S.) a share. It accounts for about 10.5 per cent of Mr. Croft's portfolio today. He notes that Amazon is a multi-pronged business, with e-commerce and its AWS cloud business, the latter of which is a major profit driver. The margins are significantly higher than in the retail business. Amazon's investment in the artificial intelligence company Anthropic will also benefit the company. He expects the retail business to continue to expand at a much faster pace than many retail operators. Mr. Croft says Amazon is a company with an enormous amount of levers it can pull, making it a unique structure that he believes is undervalued compared with its Magnificent Seven peers. Amazon is one of Mr. Croft's top three recommended picks.