Ms. Beth Reed reports

ARITZIA ESTABLISHES AUTOMATIC SHARE PURCHASE PLAN

In connection with Aritzia Inc.'s previously announced normal course issuer bid (NCIB) to purchase up to 4,308,739 of its subordinate voting shares during the 12-month period beginning May 13, 2026, and ending May 12, 2027, it has entered into an automatic share purchase plan (ASPP) with its designated broker. The ASPP is intended to allow for the purchase of shares under the NCIB during predetermined times when Aritzia would ordinarily not be permitted to purchase shares due to regulatory restrictions and customary blackout periods.

The company has authorized the designated broker to make purchases under the NCIB in accordance with the terms of the ASPP. Such purchases will be determined by the designated broker at its sole discretion based on certain parameters as to price and number of shares set by Aritzia in accordance with the rules of the Toronto Stock Exchange (TSX), applicable securities laws and the terms of the ASPP. The ASPP constitutes an automatic plan for the purposes of applicable securities laws and has been precleared by the TSX. The ASPP will commence immediately and terminate when the NCIB expires, unless terminated earlier in accordance with the terms of the ASPP.

Outside of predetermined blackout periods, shares may be purchased under the NCIB based on management's discretion, in compliance with TSX rules and applicable securities laws. All purchases made under the ASPP will be included in computing the number of shares purchased under the NCIB.

About Aritzia Inc.

Beautifully made clothes. Exceptional experiences. Everyday Luxury.

Aritzia is a design house with an innovative global platform. The company consists of creators and purveyors of covetable styles, home to an extensive portfolio of exclusive brands for every function and individual aesthetic. Aritzia is about good design, quality materials and making pieces you will wear again and again -- all with the well-being of our people and planet in mind.

Founded in 1984 in Vancouver, Canada, the company prides itself on creating immersive, highly personalized shopping experiences at the Aritzia website, on its app and in its 140-plus boutiques throughout North America -- for everyone, everywhere.

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