Mr. Michael MacMillan reports

BLUE ANT MEDIA ALIGNS GLOBAL RIGHTS AND STREAMING BUSINESSES TO ACCELERATE GROWTH AND CONTENT MONETIZATION

Blue Ant Media Corp. has realigned its global channels and streaming and rights businesses, bringing the operations together into a single monetization unit, Blue Ant Rights & Streaming, to drive growth and maximize the value of its expanding content portfolio. The move will enable Blue Ant Media to take a more strategic and co-ordinated approach to content distribution, windowing, partnership development and monetization of its owned and partner IP (intellectual property) across global markets.

"As our content portfolio, customer relationships and distribution footprint have grown significantly, it became clear that a more unified approach to content monetization would enable us to better capitalize on opportunities across platforms and markets," said Michael MacMillan, chief executive officer of Blue Ant Media. "This structure gives us greater visibility across the content life cycle, enabling us to better serve our partners, unlock greater value from our content across platforms and territories, and capitalize on opportunities in a rapidly evolving media landscape."

With these changes, Blue Ant Media's operations will be organized around three core business segments:

• Rights and streaming, led by Mark Bishop, chief monetization officer, Blue Ant Rights & Streaming, responsible for global content distribution, rights strategy, streaming platforms, audience growth and monetization;
• Studios, led by Matt Hornburg, chief content officer, Blue Ant Studios, responsible for content strategy, development and the company's production business, including both owned IP and service work;
• Canadian media, led by Mitch Dent, president, Canadian media, responsible for Blue Ant Media's Canadian broadcasting, consumer shows and Cottage Life publishing.

The rights and streaming and studios teams will continue to work closely together to identify and develop new content opportunities, enabling Blue Ant to respond more quickly to market demand and maximize the value of its content across global partner and owned platforms.

With this business segment reorganization, the company intends to update its reporting segments to reflect the changes outlined above.

With these changes, Carlyn Staudt, president of global channels and streaming, will be departing Blue Ant Media at the end of the summer following a period of transition support. During her tenure, Ms. Staudt played a key role in building Blue Ant's global channels and streaming business beyond Canada, expanding the international reach of the company's content across pay television, FAST (free ad-supported television) platforms, subscription streaming and YouTube, as well as helping establish Love Nature as a leading global wildlife and nature brand. She also contributed to a number of strategic initiatives that strengthened Blue Ant's international media business, including the recent acquisition of MagellanTV.

"Carlyn has made significant contributions to Blue Ant Media's growth and success over the years," added Mr. MacMillan. "We are grateful for her leadership, commitment and partnership, and we wish her every success in the future."

As part of this broader organizational realignment and to support the company's global growth strategy, Blue Ant has also aligned its international sales operations under regional leadership reporting to Mr. Bishop. Jon Penn will continue to lead the Asia-Pacific region, Bryan Gabourie will lead the Americas region, and a search is under way for a senior executive to oversee the Europe, Middle East and Africa region.

Further strengthening the leadership team, Craig Junner has been promoted to executive vice-president and general manager, global channels and streaming. Reporting to Mr. Bishop, Mr. Junner will oversee Blue Ant Media's global channels and streaming businesses, including its pay television, subscription streaming and FAST services.

The realignment positions Blue Ant for its next phase of global growth, enhancing its ability to maximize the value of its growing portfolio of owned and partner IP across platforms and international markets.

About Blue Ant Media Corp.

Blue Ant Media is an international streamer, production studio and rights management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful and Love Pets, as well as the global SVOD (subscription video on demand) service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms around the world. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Vancouver and Ottawa.

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