Mr. Shawn Wilson reports
BUILDDIRECT ANNOUNCES DEFINITIVE AGREEMENT TO ACQUIRE GREYNE CUSTOM WOOD, ADDING ONLINE FLOORING MARKETPLACE PLATFORM WITH MAJOR U.S. RETAILER CHANNELS
Builddirect.com Technologies Inc.'s subsidiary Builddirect Operations Ltd. has entered into a definitive agreement to acquire the assets of Greyne Custom Wood Co., an established flooring on-line marketplace business with product placements across leading U.S. home improvement retailer e-commerce channels.
The transaction closed effective 12:01 a.m. Eastern Time on Sunday, Feb. 1, 2026.
"We're excited to welcome Greyne to Builddirect," said Shawn Wilson, chief executive officer of Builddirect. "Greyne operates where a significant share of U.S. flooring demand already exists, within major retail marketplace platforms. They have built strong retailer programs supported by domestic inventory and U.S.-based fulfilment, and we believe Greyne's business model aligns well with our disciplined approach to growth through targeted acquisitions."
Expansion of U.S. retail marketplace presence
Greyne operates a marketplace-focused distribution model, placing branded flooring products across large national e-commerce platforms. The company does not rely on a proprietary consumer storefront and instead supports its programs through domestic fulfilment capabilities and inventory positioned to meet retailer standards. The model provides scalability and operational resilience as the business grows.
For fiscal 2025, Greyne reported unaudited sales of approximately $6.0-million (U.S.) and adjusted earnings before interest, taxes, depreciation and amortization of approximately $320,000 (U.S.). Following the Greyne acquisition, Builddirect expects to implement operational efficiencies, including logistics and warehousing optimization, and expects to achieve annual operating cost savings of approximately $405,000 (U.S.) for the Greyne business line, primarily from the elimination of third party logistics costs, which management believes will enhance profitability over time.
With Greyne's established marketplace presence and operating infrastructure, the company believes the Greyne acquisition will support the following.
Expanded marketplace reach
Greater access to major U.S. retail marketplace channels that are difficult to enter and scale organically.
Broader product assortment
An expanded flooring offering across core categories, including engineered hardwood and rigid core, supported by related accessories.
Operational efficiency
Opportunities to streamline fulfilment and reduce duplicative overhead over time through the integration of administrative, accounting and warehousing functions.
Improved speed to market
Faster product launches and improved forecasting and inventory management supported by Greyne's marketplace operating model.
Following closing, Builddirect expects to evaluate integration opportunities across merchandising, forecasting, inventory planning and day-to-day operations. The company believes Greyne's established marketplace programs and distribution capabilities can support continued growth and expansion within its platform.
Transaction details
Builddirect is acquiring the operating assets of Greyne, including customer and supplier relationships, related contracts, intellectual property, and goodwill, for cash consideration of $450,000 (U.S.), subject to customary holdbacks and postclosing adjustments.
The acquisition is an arm's-length transaction under TSX Venture Exchange policies and does not require shareholder approval. No finders' fees were paid in connection with the transaction.
About Builddirect.com Technologies Inc.
Builddirect is an expanding omnichannel building material retailer, specializing in Pro Centers-strategic distribution hubs designed to serve professional contractors and trades. The company is actively scaling its footprint through a combination of organic growth and strategic acquisitions, driving efficiency and market expansion.
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