Mr. Brandon Mina reports

BRANDPILOT AI ANNOUNCES APPOINTMENT OF SEIF KHEMAISSIA AS CHIEF GROWTH OFFICER

Brandpilot AI Inc. has appointed Seif Khemaissia as its chief growth officer, succeeding John Beresford, who is leaving the company to pursue an opportunity in a different sector. Mr. Beresford will remain with the company in an advisory capacity.

Brandon Mina, chief executive officer of Brandpilot AI, commented: "Attracting someone of Seif's calibre reflects Brandpilot's growing reputation as a strategic technology partner in the programmatic advertising sector. Seif brings extensive experience launching and scaling technology and data offerings for advertisers, along with a deep network across leading advertising agencies. With growing recognition of the fraud, waste and abuse challenge in digital advertising, Seif's appointment will help accelerate our growth by expanding the reach of Brandpilot's performance-based solutions. I also want to thank John for his contributions over the past two years in helping build a pipeline now representing more than $20-million in potential revenue, and I'm pleased he will continue supporting the company as an adviser."

Mr. Khemaissia added: "The moment Brandon walked me through Brandpilot's approach to eliminating fraud, waste and abuse within digital media, the opportunity was clear. A 100-per-cent performance-based model that demonstrably improves return on ad spend -- without asking advertisers for additional budget -- is a genuinely differentiated value proposition. I'm excited to work alongside Brandon and the team to accelerate what is already meaningful commercial momentum."

Seif Khemaissia

Mr. Khemaissia brings over two decades of experience across digital media and advertising technology, with deep specialization in programmatic advertising spanning both product commercialization and large-scale revenue growth. Prior to joining Brandpilot AI, he served as senior vice-president of growth at WPP, where he led programmatic strategy and operations across one of the world's largest advertising holding companies. He subsequently served as Canadian managing director of Xaxis, GroupM's programmatic media and technology division, overseeing its commercial expansion and go-to-market strategy in Canada. Earlier in his career, he held the position of group director of programmatic and analytics at Innocean Worldwide, the media arm of Hyundai Motor Group. Mr. Khemaissia has also been an active industry voice, having served as chair of IAB Canada's data and analytics committee. He brings to Brandpilot AI a deep network across both the brand and agency communities and a strong track record of launching and scaling data-driven advertising solutions.

About Brandpilot AI Inc.

Brandpilot AI is a performance marketing technology company headquartered in Toronto, focused on identifying and eliminating inefficiencies in digital advertising for global enterprise brands. The company's core offering, AdAi, analyzes live advertising activity to surface low-quality, invalid or economically inefficient spend, enabling advertisers to recover wasted budget and reallocate it more effectively.

Brandpilot is purpose built to address structural challenges in modern digital advertising, where increasing automation and scale can reduce transparency and accountability. Operating as an independent performance and validation layer, the company helps enterprises gain clearer visibility into how advertising dollars are spent, where value is being diluted and how performance can be improved with greater confidence.

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