Mr. Brandon Mina reports

BRANDPILOT AI SELECTED BY U.S. RETAILER TO EVALUATE AI-POWERED ADVERTISING OPTIMIZATION

A major United States-based apparel and home goods retailer, with annual revenues in excess of $1.3-billion (U.S.), has selected Brandpilot AI Inc. for a 30-day paid trial of its advertising optimization technology.

The trial will evaluate Brandpilot's technology across the retailer's digital advertising activity, with a focus on identifying wasted media spend, detecting invalid or low-quality traffic where applicable, and uncovering opportunities to improve campaign efficiency and marketing budget allocation. With a multimillion-dollar monthly budget, Brandpilot anticipates uncovering significant potential for savings, making this a material revenue opportunity.

"This new engagement is a validation of our exceptionally effective product offering and our marketing strategy," stated Brandon Mina, Brandpilot's chief executive officer. "This particular engagement was effected through one of our agency partners. Agencies are starting to recognize that partnering with Brandpilot strengthens their product offering and differentiation, and we are focused on expanding this network to grow our already impressive market access. Furthermore, partnerships like this materially accelerate client engagement, with this particular engagement taking less than three months versus an industry average that lies well above 12 months."

Brandpilot's core capabilities include AdAi, which addresses inefficiencies in branded search advertising; ClickRadar, which supports the identification of invalid traffic and the preparation of reports to support advertising refund claims; and SearchIQ, which enables brands to measure and optimize their presence across generative AI (artificial intelligence) search platforms. The trial will assess the technology within the scope agreed with the retailer.

"Retailers are under constant pressure to make their advertising budgets work harder," said Seif Kheimaisia, chief growth officer at Brandpilot. "Based on our experience across digital advertising campaigns, we believe our technology can help retailers identify advertising inefficiencies and evaluate opportunities to improve media spend efficiency, particularly in highly competitive sectors."

The engagement will begin with a 30-day paid trial offered on a risk-free basis to the client. Following the trial, any continuation of the engagement will be subject to further agreement between the parties. The company cannot assure that the trial will lead to an ongoing commercial engagement or generate additional revenue. The potential financial impact to Brandpilot, if any, has not yet been determined.

References to the trial are not a guarantee of future commercial activity or financial results.

About Brandpilot AI Inc.

Brandpilot AI is a performance marketing technology company headquartered in Toronto, focused on improving efficiency, transparency and accountability across digital advertising. The company's technology is designed to help enterprise advertisers identify advertising inefficiencies, improve visibility into campaign performance and make more informed media investment decisions.

Brandpilot's commercial model includes performance-based engagements under which compensation may be tied to advertising efficiencies generated through the company's technology.

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