Mr. Christian Bullock reports

PUREBREAD BRANDS INC. BEGINS FRANCHISE EXPANSION, SETTING THE STAGE TO BECOME CANADA'S PREMIUM ARTISAN BAKERY BRAND

Purebread Brands Inc. has opened its franchise partner program for Purebread bakery and cafe, Canada's premium artisan bakery concept, with initial franchise opportunities available in British Columbia.

Purebread currently operates seven corporate locations generating approximately $14-million in run-rate revenue, with a clear path to scale supported by a commissary production model built for growth. The company's long-term plan targets 30 locations and $75-million plus in revenue within three to five years, and 100 locations with $250-million plus in revenue within 10 years, positioning Purebread as Canada's first national premium artisan bakery brand.

"We're at a place now where we feel confident in the system, the product and what this brand can become," said Christian Bullock, operating partner and chief executive officer of Purebread Brands. "The goal here is bigger than opening stores. We're building the next great Canadian premium artisan bakery brand, and we need operators who want to help us define this category."

Mr. Bullock joined Purebread Brands to lead the brand's transition from founder-led operations to institutional multiunit growth, bringing more than 25 years of hospitality experience and a record that includes founding The Canadian Brewhouse, Wok Box and Famoso Neapolitan Pizzeria, and former ownership of OEB Breakfast Co. Alongside Mr. Bullock, Purebread's franchise development team brings decades of hands-on experience scaling hospitality brands across Canada, having taken multiple concepts from single locations to national scale.

Purebread's expansion strategy follows a three-phase approach: corporate-led growth to build density in British Columbia, expansion into new regional markets through joint venture partnerships and select franchise opportunities in targeted markets to accelerate national reach. The approach is built on a proven model, refined over 16 years of operations. Today's announcement marks the formal opening of the franchise phase for the Purebread bakery and cafe brand, starting in its home province. Since first signalling its franchise ambitions, the company has already received strong interest from prospective operators in British Columbia, ahead of the brand's broader national rollout.

About Purebread Brands Inc.

Purebread Brands is Canada's premium artisan bakery and cafe brand, operating seven locations across British Columbia and building a national platform for premium baked goods and cafe experiences. With a vision to grow nationally, Purebread is building the team and infrastructure to drive retail expansion in vibrant communities across Canada and beyond.