Mr. Adam O'Brien reports

BITCOIN WELL REDUCES THIRD-PARTY COSTS ACROSS SUPPORT AND ATM OPERATIONS

Bitcoin Well Inc. has made a series of operational upgrades across its customer support and ATM operations, introducing new automation tools designed to improve the customer experience while reducing operating costs.

Key highlights

New customer success platform with artificial-intelligence-powered support agent:

• Introduced an AI customer success agent providing customers with real-time support before escalating to a human team member;
• Launched native knowledge base support in French and Spanish for the first time.

Autonomous ATM fleet monitoring:

• Deployed an autonomous platform that pro-actively monitors the company's ATM fleet and resolves machine issues to keep them on-line:
  • Expected to reduce operating expenses by bringing remote machine management in-house.

A new support experience

Bitcoin Well has migrated its customer success platform to optimize spend per customer on customer service. The transition brings a more native chat experience to the company's website, giving Bitcoin Well the ability to support customers faster and more efficiently.

As part of this transition, the company has introduced Wade, its new customer success agent. Wade brings together several capabilities to provide customers a more real-time experience before connecting them with a human team member, including full access to the company's processes in the portal to guide customers through the app, real-time assistance for ATM customers, real-time translation and multilanguage knowledge base support, and pro-active support outreach automation.

Knowledge base refresh

Bitcoin Well has built an automated system that keeps its support knowledge base current, automatically updating and creating articles as the company ships new features.

For the first time, Bitcoin Well now offers native knowledge base support in French and Spanish, in addition to English. The company is evaluating additional language support, which is expected to improve search rankings in French and Spanish and expose Bitcoin Well to new customers across its supported regions.

Autonomous ATM fleet monitoring

On the ATM side of operations, Bitcoin Well has built GhostOps, an autonomous platform that pro-actively monitors the company's ATM fleet, resolving issues with machines to ensure they are on-line and working when customers need them. This shift toward greater observability across the company's machines allows Bitcoin Well to react pro-actively rather than relying on customers to contact support to bring a machine back on-line.

"Bear markets are for building, and the team has been building! These initiatives are cutting recurring costs, tightening up our margins and giving customers a better experience. This is the unglamorous work that makes our company more scalable and more profitable over the long run," said Adam O'Brien, founder and chief executive officer of Bitcoin Well.

About Bitcoin Well Inc.

Bitcoin Well is a publicly traded non-custodial bitcoin company headquartered in Edmonton, Alta., on a mission to enable independence. Founded in 2013 and listed on the TSX Venture Exchange in July, 2021, Bitcoin Well operates three business lines: an on-line bitcoin portal serving customers across Canada and all 50 U.S. states, a network of 150-plus bitcoin ATMs across Canada, and Bitcoin Well Infinite, an OTC desk serving clients with orders of $50,000 or more. Every purchase settles directly into a wallet the customer controls. Bitcoin Well is one of the only public-market ways to invest in a bitcoin-only, non-custodial business model.

Bitcoin Well is on a mission to enable independence. The company does this by making bitcoin useful to everyday people to give them the convenience of modern banking and the benefits of bitcoin. The company likes to think of it as future-proofing money. The company's existing bitcoin ATM and on-line bitcoin portal business units drive cash flow to help finance this mission.

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