Mr. Michel Pepin reports

CISCOM CORP APPOINTS DAVE MATHEWS AS CHIEF COMMERCIAL OFFICER AND SHERI ROGERS AS PRESIDENT OF PROSPECT MEDIA FUELING CONTINUED ADVANCES IN AI POWERED MEDIA CAPABILITIES

Ciscom Corp. and Prospect Media Group (PMG), a division of Ciscom, have appointed Dave Mathews as chief commercial officer of Ciscom and Sheri Rogers as president of Prospect Media, effective immediately. This leadership transition represents a pivotal moment in the company's evolution as Prospect accelerates its investment in advanced analytics, AI-enabled (artificial intelligence) media planning and automation technologies.

Prospect Media appoints Ms. Rogers as president

Prospect Media has appointed Ms. Rogers as president, advancing the agency's momentum in AI-driven analytics and performance media. Ms. Rogers is a recognized industry leader known for building high-performing teams and delivering innovation that drives measurable results.

Since joining Prospect, Ms. Rogers has rapidly expanded the agency's capabilities in AI-supported audience modelling, predictive measurement, automated optimization and omnichannel activation -- helping clients boost ROAS (return on ad spend) and reduce operational friction. She has strengthened Prospect's data foundations and sharpened its ability to turn complex data sets into revenue-driving insights.

As president, Ms. Rogers will lead Prospect's strategy and operations, accelerating the agency's AI-powered analytics, automation and technology-enabled activation frameworks to deliver faster, smarter and more accountable outcomes for clients.

"Sheri's leadership has positioned Prospect at the forefront of data, media and technology," said Mr. Mathews, chief commercial officer of Ciscom. "Her ability to turn analytics and automation into high-impact solutions sets Prospect apart."

"It's an exciting moment to lead Prospect as media, data and technology converge at unprecedented speed," said Ms. Rogers. "By building on Prospect's 28-year analytics foundation with AI, automation and first party data, we help clients cut through complexity and focus on what drives performance."

Ciscom appoints Mr. Mathews as chief commercial officer

Ciscom has also named Mr. Mathews as chief commercial officer, where he will drive commercial strategy and revenue growth across the company's portfolio. Mr. Mathews will continue partnering with Prospect to align its AI and automation road map with Ciscom's broader platform strategy.

"With Sheri's mandate to elevate Prospect's market leadership, deliver transformative enhancements to our digital and AI capabilities, in addition to solidifying client relationships, and Dave's commercial leadership strengthening our ability to scale technology-enabled solutions and partnerships across the organization, we are positioned to capitalize on the fast-evolving landscape," said Michel Pepin, president, chief executive officer and a director of Ciscom. "We are focused, determined and moving forward with purpose."

About Prospect Media Group

Prospect is a commerce focused, data-driven, integrated media agency serving a wide range of major retail, QSR (quick-service restaurant), financial, B2B (business-to-business) and pharma clients across Canada. With expertise in consumer data analytics, media planning and buying, Prospect optimizes both digital and traditional media channels. Leveraging over 25 years of experience, the agency provides clients with crucial insights to build effective integrated media strategies and maximize marketing expenditures.

About Ciscom Corp.

Ciscom actively invests in, acquires and manages market-leading companies within the information and communication technology (ICT) sector, with a specialty in adtech (advertising technology) and martech (marketing technology), targeting SMEs (small and medium-sized enterprises) with proven profitability. This approach allows entrepreneurs to monetize their equity and continue contributing, enhancing shareholder value through acquisitions. As a leader in omnimedia, particularly in data-driven marketing, Ciscom, through its subsidiaries, optimizes advertising spend across platforms, ensuring high ROI (return on investment) and customer engagement. Strategic ICT acquisitions bolster service offerings and shareholder value, marking Ciscom as an emergent force in the data-driven and technology market. Ciscom became an issuer in June, 2023, on the Canadian Securities Exchange and October, 2023, on the OTCQB. Ciscom has two subsidiaries, namely Market Focus Direct and Prospect Media Group.

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