Mr. Gord Davey reports

DELIVRA HEALTH BRANDS LAUNCHES LIVRELIEF ITCH RELIEF CREAM IN THE CANADIAN MARKET

Delivra Health Brands Inc.'s LivRelief brand is launching its new itch relief cream in the Canadian market. The LivRelief itch relief cream is available to company distributors, retailers and e-commerce channels, effective immediately.

This product addresses the consumer need for effective relief from itchiness associated with eczema, psoriasis and dermatitis. It can also be used for the temporary relief of minor skin irritations associated with rashes, itching and redness due to insect bites, poison ivy, poison oak and poison sumac. This product is formulated to support sensitive skin -- it is hypoallergenic, fragrance-free, and free from parabens, petroleum and sodium lauryl sulphate. It combines hydrocortisone, calendula and chamomile to reduce itch, irritation and inflammation.

According to the Canadian Dermatology Association, up to 17 per cent of Canadians will suffer from atopic dermatitis at some point in life. In the Eczema Society of Canada's 2025 survey, 89 per cent of respondents identified itch reduction as a treatment goal, followed by 86 per cent who wanted reduction in rash and skin symptoms. Finally, according to Psoriasis Canada, more than one million Canadians are affected by psoriasis and psoriatic arthritis, chronic inflammatory conditions for which there is currently no known cure for the most common forms of psoriatic disease.

"I am excited to share with the Delivra Health team the launch of this novel and innovative natural anti-itch cream designed to help individuals manage common dermatological conditions and improve quality of life," said Dr. Joseph Gabriele, the inventor of LivRelief.

"This launch of LivRelief itch relief cream aligns with the brand's quiets chronic pain positioning and expands the LivRelief portfolio to address the needs of consumers experiencing itchy and irritated skin. LivRelief itch relief cream represents an important addition to our innovation pipeline, and we are encouraged by the opportunity to further strengthen the brand through targeted product extensions that address consumer needs," said Gord Davey, president and chief executive officer of Delivra Health. "Our itch relief cream product is designed to provide Canadians with a convenient and trusted option to help manage skin irritation and discomfort, and, as such, this motivated us to accelerate our launch in June, 2026."

About Delivra Health Brands Inc.

Helping people take control of their health with alternative wellness solutions is what energizes the Delivra Health team. The Delivra Health portfolio features innovative brands like Dream Water and LivRelief, which deliver relief from common everyday issues like chronic pain, anxiety and sleeplessness. Delivra Health products have allowed millions of customers to reclaim their mobility, energy and, in turn, quality of life.

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