Mr. Barret Reykdal reports

EVERYDAY PEOPLE FINANCIAL REPORTS STRONG FINANCIAL RESULTS FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2023

Everyday People Financial Corp. has released its consolidated financial and operational results for the three and six months ended June 30, 2023.

"We are excited to report strong financial results in our second quarter, which was a direct result of our dedication to our new strategy going forward." said Barret Reykdal, CEO of Everyday People. "We will continue to expand our revenue cycle management business line through accretive acquisitions in Canada and beyond, to drive profitability and build shareholder value."

Key Financial Highlights for the Three Months Ended June 30, 2023

• Revenue of $10.8 million for the three months ended June 30, 2023, up 125% compared to $4.8 million for the same period in 2022.
• Pro-forma revenue of $20.6 million for the three months ended June 30, 2023, assuming Pastdue Credit Solutions Limited ("PDC") and Zinc Group Limited ("Zinc") were acquired on April 1, 2023. Refer to the "Reconciliation of Non-IFRS Financial Measures" disclosed in the Company's "Management's Discussion and Analysis" report.
• Adjusted EBITDA of $1.0 million1 for the three months ended June 30, 2023, compared to adjusted EBITDA loss of $0.6 million for the same period in 2022, reflecting a $1.6 million (267%) increase compared to the same period in 2022. Refer to "Reconciliation of Non-IFRS Financial Measures" disclosed in the Company's "Management's Discussion and Analysis" report.
• Positive adjusted EBITDA, net of finance costs of $0.3 million1 for the three months ended June 30, 2023, compared to adjusted EBITDA (loss) of $0.9 million for the same period in 2022, reflecting a $1.2 million (133%) increase compared to the same period in 2022.
• Net loss before taxes of $0.6 million for the three months ended June 30, 2023, as compared to a net loss before taxes of $4.1 million for the same period in 2022. Pro-forma net income before taxes of $0.9 million for the three months ended June 30, 2023, assuming PDC and Zinc were acquired on April 1, 2023. Refer to the "Reconciliation of Non-IFRS Financial Measures" disclosed in the Company's "Management's Discussion and Analysis" report.

Key Financial Highlights for the Six Months Ended June 30, 2023

• Revenue of $18.8 million for the six months ended June 30, 2023, up 102% compared to $9.3 million for the same period in 2022. Pro-forma revenue of $39.9 million for the six months ended June 30, 2023, assuming PDC and Zinc were acquired on January 1, 2023. Refer to the "Reconciliation of Non-IFRS Financial Measures" disclosed in the Company's "Management's Discussion and Analysis" report.
• Adjusted EBITDA of $1.5 million1 for the six months ended June 30, 2023, compared to adjusted EBITDA loss of $0.9 million for the same period in 2022, reflecting a $2.4 million (267%) increase compared to the same period in 2022. Refer to "Reconciliation of Non-IFRS Financial Measures" disclosed in the Company's "Management's Discussion and Analysis" report.
• Positive adjusted EBITDA, net of finance costs of $0.2 million1 for the six months ended June 30, 2023, compared to adjusted EBITDA (loss) of $1.4 million for the same period in 2022, reflecting a $1.6 million (113%) increase compared to the same period in 2022.
• Net loss before taxes of $1.8 million for the six months ended June 30, 2023, as compared to a net loss before taxes of $5.4 million for the same period in 2022.Pro-forma net income before taxes of $1.4 million for the six months ended June 30, 2023, assuming PDC and Zinc were acquired on January 1, 2023. Refer to the "Reconciliation of Non-IFRS Financial Measures" disclosed in the Company's "Management's Discussion and Analysis" report.

Business Highlights The Company continues to add accretive acquisitions to its Revenue Cycle Management business segment, leveraging its experience as disciplined operators to drive profitability, with the latest acquisitions as follows:- On July 19, 2023, the Company entered into a share purchase agreement to acquire 100% of the issued and outstanding shares of PDC, one of the United Kingdom's leading providers of revenue cycle management services. The acquisition will add a variety of enterprise clients such as energy, water, telecom, financial service providers, and government agencies, to the Company's business line. Closing is anticipated to close on or before August 18, 2023.- The Company signed a non-binding LOI to acquire 100% of the issued and outstanding shares of Zinc, one of the United Kingdom's leading providers of revenue cycle management services.

Financial Statements & Management's Discussion and Analysis

This news release should be read in conjunction with Everyday People's consolidated financial statements and "Management's Discussion and Analysis" report for the three and six months ended June 30, 2023, which have been posted under the Company's profile on SEDAR+ at www.sedarplus.com.

About Everyday People Financial Corp.

Everyday People is a revenue cycle management consolidator founded on the belief that everyone deserves a second chance to reestablish and build credit and have access to affordable credit options. We are headquartered in Edmonton, Alberta Canada with operations in Canada and the United Kingdom. We are changing the way revenue cycle management agencies work by enhancing our client services with affordable financial products and literacy programs. Utilizing our own specialized credit facilitation products, we're helping debtors rebuild their financial health and generational wealth.

We seek Safe Harbor.