Mr. Gordon Reykdal reports

EVERYDAY PEOPLE FINANCIAL ANNOUNCES THE APPOINTMENT OF GRAHAM RANKIN AS CO-CEO AND DIRECTOR

Everyday People Financial Corp. has appointed Graham Rankin as co-chief executive officer alongside its current CEO, Barret Reykdal. In their new roles Mr. Rankin and Mr. Reykdal will lead the company as co-CEOs, with Mr. Rankin leading the company's RCM (revenue cycle management) business line and Mr. Reykdal leading the company's financial services business line. Mr. Rankin will also succeed David Robinson, who is retiring from the company's board of directors after serving as a director of Everyday People since August of 2022.

"We wish to express out gratitude to Mr. Robinson for his valuable contributions to our board during his time as director and service on our audit and corporate governance committees, and wish him all the best in his future endeavours," said Gordon Reykdal, executive chairman of Everyday People.

"It is with great pleasure to welcome Graham to now serve as co-CEO and director of our company," said Mr. Reykdal, executive chairman of Everyday People. "We are confident that Graham and Barret as co-CEOs will effectively lead their respective business lines in order to drive accelerated growth of the company's RCM and financial services business."

Issuance of restricted share units

The company is also pleased to announce that the board of the company has granted an aggregate of 315,000 restricted share units (RSUs) to certain officers of the company pursuant to its omnibus share incentive plan. The board of the company also approved an additional aggregate of 310,000 RSUs to be granted during the last half of 2023 to certain officers of the company, pursuant to the plan. Each RSU entitles the recipient to receive, once vested, one common share in the capital of Everyday People. The RSUs shall vest one year from the date of grant. The company's plan provides for the grant of options, RSUs, performance share units (PSUs and together with the RSUs, share units) and deferred share units (DSUs and together with the options and share units, awards). The plan includes a rolling stock option plan component that sets the maximum number of common shares in the capital of the company reserved for issuance, in the aggregate, pursuant to the exercise of options granted thereunder, together with the number of common shares reserved for issuance pursuant to the settlement of share units and DSUs granted under the plan and the number of common shares reserved for issuance pursuant to any other security-based compensation arrangement of the company, at 10 per cent of the number of common shares issued and outstanding on a non-diluted basis from time to time. In addition, the plan sets the maximum number of common shares reserved for issuance, in the aggregate, pursuant to the settlement of share units and DSUs granted under the plan at five million common shares. The company's plan was approved by the company's shareholders at its annual and special meeting held July 28, 2023. On Aug. 14, 2023, the plan received final acceptance approval from the TSX Venture Exchange.

PDC acquisition update

On July 20, 2023, the company announced that it had entered into a share purchase agreement with the shareholders of Pastdue Credit Solutions Ltd. (PDC) to acquire 100 per cent of the issued and outstanding shares in the capital of PDC. The completion of the acquisition is subject to conditions customary for transactions of this nature, including, but not limited to, the receipt of all requisite third party and regulatory approvals, including the acceptance of the TSX Venture Exchange and the Financial Conduct Authority (FCA) in the United Kingdom. The acquisition was anticipated to close on or before Aug. 18, 2023. The company has received TSX Venture Exchange conditional approval, and the FCA approval process is under way. The acquisition is an arm's-length transaction, and no finder's fee is to be paid in connection with the acquisition.

About Everyday People Financial Corp.

Everyday People is a revenue cycle management consolidator founded on the belief that everyone deserves a second chance to re-establish and build credit and have access to affordable credit options. The company is headquartered in Edmonton, Alta., Canada, with operations in Canada and the United Kingdom. Everyday People is changing the way revenue cycle management agencies work by enhancing its client services with affordable financial products and literacy programs. Utilizing its own specialized credit facilitation products, the company is helping debtors rebuild their financial health and generational wealth.

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